Digital and Retail Media Manager

Minneapolis, MN (Hybrid)

$70K/yr – $85K/yrMid Level4+ years expFull time

Posted 10 hrs ago

Job Summary

Own and optimize Target PPC and retail media programs, guiding strategy, budgets, and performance storytelling across client teams.

  • Lead client engagements and monthly business reviews with data-backed insights.
  • Drive end-to-end sponsored ads management, from keyword research to bidding and reporting.
  • Coach analysts and translate trends into actionable recommendations.

Job Description

Responsibilities

  • Serve as advertising lead for Target PPC/search, digital shelf and other retail media programs.
  • Build retail media plans and budgets tied to client goals and agreed KPIs.
  • Lead client calls and monthly business reviews, owning agendas, follow-ups, timelines and next steps.
  • Consult on investment levels, assortment and promotional calendars; flag onsite opportunities and risks early.
  • Educate clients on best-in-class strategy and reinforce the value we deliver.
  • Create proposals and presentations that tell a clear, data-backed performance story.
  • Partner with sales, account management and, for full-service clients, the internal retail team to keep media aligned with business priorities.
  • Own sponsored ads end to end: keyword research, setup, bidding and daily management.
  • Check budget pacing daily and manage monthly and tactic-level allocation.
  • Review campaigns daily; deliver weekly and monthly reporting and analysis.

Requirements

  • 4+ years managing retail media sponsored ads, including client-facing account management.
  • Proficiency in performance marketing, conversion optimization and customer growth.
  • Experience with retail media ad tech such as Pacvue, Kapoq, Skai or Helium10; Roundel experience a plus.
  • Strong analytical skills, with the ability to digest, analyze and visualize large data sets in Excel.
  • Confident leading client meetings and influencing decisions with data.
  • Strong written, verbal and presentation skills.
  • Organized and detail-oriented; meets tight deadlines with minimal supervision.
  • Travel based on client needs.

Benefits

  • MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
Market Performance Group logo

Market Performance Group

3.6 Glassdoor

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. With unparalleled depth and breadth of omnichannel operating experience, MPG builds and activates strategies that synergistically drive brand sales performance across both eCommerce and Brick & Mortar retailers. The company leverages the expertise of seasoned manufacturer and retailer experts with significant experience delivering top-line revenue and bottom-line profit. Its highly regarded team of 400+ strategy and commercialization professionals combine leading-edge omnichannel expertise with strategic consumer, category, and marketplace insights to create competitive advantage and drive profitable growth for CPG brands. Whether focused on game-changing business strategies or go-to-market executional support, MPG has built a strong reputation as a trusted partner and valuable resource to health & wellness, food & beverage, and retail giants, along with leading private equity firms and their operating companies. MPG offers best-in-class, end-to-end capabilities and integrated solutions for a wide range of strategy and commercialization needs. These include Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation, Order to Cash/3 PL and FleXforce®, for short- or long-term, plug-and-play support for marketing, sales strategy and other capability areas. #marketing #digitalmarketing #ecommerce #retailmedia #omnichannel #marketingstrategy #consulting #analytics #insights #shoppermarketing #branding #gotomarket #cpg #cpgindustry

Founded in 2002
Princeton Junction, New Jersey, US
695 employees (155 in marketing)
63% recommend to a friend
94% CEO approval

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

See all Market Performance Group salaries

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Jan 2021
    Private Equity

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
31.2%
Direct
45%
Referral
7.7%
Social
14.3%
Paid
1.6%

Headcount Trend

Current headcount: ~707

Recent News

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Digital and Retail Media Manager

Market Performance Group · Minneapolis, MN · Hybrid