Digital and Product Marketing Associate

New York City, NY (Hybrid)

$80K/yr – $90K/yrEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the alignment of finance knowledge with marketing tactics and drive the end-to-end web/email program tech stack and cross-department delivery.

  • Tech & Platforms: identify and scope a scalable marketing tech stack that accommodates future technology.
  • Web & Email Ops: own daily production, QA, UX, and messaging consistency across properties.
  • Cross-Functional Execution: partner with IT, Sales, Content Strategy, and other VE teams to deliver programs and measure impact.

Job Description

  • Align investment and financial knowledge with marketing strategy and assess new platforms.
  • Partner with IT to speed up web properties and email performance.
  • Identify and implement a scalable marketing tech stack adaptable for future tech.
  • Collaborate with sales to deliver lead generation and enhance tracking and BI from website and email.
  • Align business-unit deliverables with daily requirements and identify improvement areas.
  • Contribute to strategic initiatives to help sponsors achieve firm goals.
  • Provide input on clear project documents for IT and business users.
  • Maintain web and email production daily focusing on UX, data accuracy, formatting, and messaging.
  • Train internal marketing staff on email and web best practices and templates.
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VanEck

3.4 Glassdoor

Disclosure: https://www.vaneck.com/us/en/social-media-disclaimer/VanEck has a history of looking beyond the financial markets to identify trends that are likely to create impactful investment opportunities. We were one of the first U.S. asset managers to offer investors access to international markets. This set the tone for the firm’s drive to identify asset classes and trends—including gold investing in 1968, emerging markets in 1993, and Exchange Traded Funds in 2006—that subsequently shaped the investment management industry.Today, VanEck offers active and passive strategies with compelling exposures supported by well-designed investment processes. The firm’s capabilities range from core investment opportunities to more specialized exposures to enhance portfolio diversification. Our actively managed strategies are fueled by in-depth, bottom-up research and security selection from portfolio managers with direct experience in the sectors and regions in which they invest. Investability, liquidity, diversity, and transparency are key to the experienced decision-making around market and index selection underlying VanEck’s passive strategies.Since our founding in 1955, putting our clients’ interests first, in all market environments, has been at the heart of the firm’s mission.

Founded in 1955
New York, New York, USA
434 employees (37 in marketing)
40% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
607.4K
Monthly Google Ads Budget
$172.8K
Traffic Source Mix
Search
53.9%
Direct
37.8%
Referral
5.5%
Social
1.3%
Paid
1.3%

Headcount Trend

Current headcount: ~434

Marketing Team

Marketing Team Size
34 (8% of company)

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