Responsibilities

• Build and maintain targeted media lists across legal, business, news, and industry publications
• Develop relationships with journalists, editors, and contributors who cover legal and news topics
• Write clear, tailored pitches that position attorneys as trusted sources
• Execute proactive outreach campaigns to secure earned media placements
• Identify relevant news opportunities and respond quickly with commentary
• Create and distribute press releases covering firm announcements, verdicts, settlements, and partnerships
• Claim, optimize, and maintain attorney and firm profiles across legal directories, and identify and submit clients for relevant legal awards and recognitions
• Work closely with SEO and content teams to align PR efforts with brand goals
• Draft and update press materials, expert commentary, and media messaging
• Track outreach activity, placements, backlinks, and overall performance

Requirements

• 2 to 4 years of experience in Digital PR or Media Relations
• Proven ability to secure placements in reputable publications
• Experience earning backlinks through media coverage
• Strong understanding of how to position clients as subject matter experts
• Ability to work within tight deadlines when responding to timely news opportunities
• Existing journalist relationships or a clear track record of building them
• Experience working with law firms or other professional services firms preferred
• Strong writing and editing skills
• Highly organized and capable of managing multiple campaigns at once

Preferred

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field preferred
• Background in journalism is a plus
• Existing journalist relationships or a clear track record of building them
• Experience working with law firms or other professional services firms preferred
• Working knowledge of Qwoted, HARO, MuckRack, Pitchbox (or Buzzstream)
• Working knowledge of how earned media supports SEO/GEO growth
• You have a proven track record of securing placements in reputable news publications
• You can point to specific articles you have landed in recognized outlets