Digital PR Manager

Responsibilities

• Help execute best-in-class Digital PR strategies aligned to client goals, delivering measurable SEO, brand authority, and LLM visibility impact.
• Plan and lead proactive and reactive campaigns, including data-driven studies, surveys, and newsjacking, that earn top-tier coverage and high-quality backlinks.
• Contribute original campaign concepts, pitch angles, and creative solutions across accounts.
• Build and maintain relationships with journalists, editors, and media contacts across sectors, and earn coverage through those relationships.
• Create and manage systems that give the team visibility into workflows, deliverables, and account status.
• Identify bottlenecks and inefficiencies, and design repeatable solutions that improve how we operate and manage accounts.
• Oversee campaign project management to keep deadlines, resourcing, and client expectations on track.
• Drive more data-driven deliverables, from the content we pitch to the reporting we share.
• Set, monitor, and analyze campaign KPIs, using insights to optimize future strategy.
• Continuously improve how we demonstrate LLM visibility and overall client value through Digital PR tactics.

Requirements

• 4–5+ years of Digital PR experience in an agency or other fast-paced environment
• Proven record of securing placements in top-tier publications (national, lifestyle, B2B, and more)
• Strong understanding of how Digital PR supports SEO performance, brand growth, and AI/LLM search visibility
• A systems-minded approach: you like to build processes, trackers, and workflows that make teams more efficient
• Strong analytical skills, with experience in building dashboards, data-driven campaigns, survey creation, and turning insights into compelling stories
• Excellent written and verbal communication, and comfort presenting to clients and internal stakeholders
• Proficiency with PR and SEO tools such as Semrush, Buzzstream, Ahrefs, Meltwater, and bonus if you have experience with Writesonic or other AI visibility tracking tools

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office