Digital PR Manager (Evergreen)

Detroit, MI (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the full earned media lifecycle to secure authoritative placements and measurable SEO impact, from prospecting and outreach to reporting KPIs and client updates.

  • Lead strategic outreach campaigns that earn high-value editorial mentions and backlinks.
  • Build journalist relationships and craft tailored pitches aligned with reporter interests.
  • Collaborate on data-driven story angles and report on earned media impact for SEO goals.

Job Description

Own the full earned media lifecycle, from target list building and outreach to securing placements, reporting KPI impact, and communicating value to clients and internal stakeholders.

  • Responsibilities: Earn High-Value Links: Develop and execute strategic outreach campaigns designed to secure authoritative editorial mentions and backlinks for a diverse portfolio of clients.
  • Build Reporter Relationships: Prospect, vet, and cultivate meaningful relationships with journalists, editors, and bloggers across various industries.
  • Craft Compelling Pitches: Write customized, newsworthy email pitches that cut through the noise and resonate with specific reporters and publications.
  • Develop Story Angles: Collaborate with internal teams to formulate data-driven story ideas, article topics, and creative content that publications want to feature.
  • Manage the Full Cycle: From initial research and prospect list building to securing the placement and reporting on KPIs, you will own the process.
  • Communicate with Impact: Provide timely updates to clients and internal stakeholders, and clearly communicate the value of earned media in the context of overall SEO goals.
  • Requirements: Link Building Expertise: 3-4 years of proven experience in PR or SEO link building, with a portfolio of earned placements.
  • Outreach Mastery: Experience using outreach platforms and tools to find and connect with the right reporters.
  • Technical Familiarity: Experience with Ahrefs, SEMrush, or similar tools to evaluate link opportunities is a significant plus.
  • Superior Communication: Exceptional written and verbal communication skills; you can write a pitch that gets opened and read.
  • Organizational Prowess: Strong task and project management skills to juggle multiple clients and campaigns simultaneously.
  • Benefits: Competitive Compensation
  • Comprehensive Health: Full health and dental coverage.
  • Financial Wellness: 401(k)-retirement plan with a generous employer match.
  • Work-Life Balance: Flexible work schedules, generous paid vacation (including your birthday and extra time off around major holidays).
  • Growth Potential: Real opportunities for employee advancement in a fast-growing company.
Ignite Visibility logo

Ignite Visibility

4.2 Glassdoor

Ignite Visibility is an award-winning digital marketing agency focused on helping franchise and multi-location businesses grow through data-driven strategies and innovative technology. We currently work with over 90+ franchise brands and 2,500+ franchise locations, and are experts in both franchise development and consumer marketing, driving lead generation and fostering growth for every client.Our national-to-local execution model boosts local discoverability and delivers measurable results. Specializing in SEO, paid media, social media advertising, content marketing, digital PR, website design and development, and more, Ignite provides comprehensive solutions to help brands scale efficiently. This year, we're excited to introduce Rallio, our AI-powered social media management platform, which includes directory listings, review generation, and social content management.

Founded in 2013
San Diego, California, USA
304 employees (180 in marketing)
81% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
96.6K
Monthly Google Ads Budget
$39.2K
Traffic Source Mix
Search
48%
Direct
39.2%
Referral
9.5%
Social
2%
Paid
1%

Headcount Trend

Current headcount: ~307

Marketing Team

Marketing Team Size
173 (57% of company)
Median Career Experience
14.5 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Feb 2023
    Private Equity

Recent News