Digital Performance Specialist 3

Responsibilities

• Website performance, SEO, and GEO
• Produce recurring portfolio reporting on website performance, SEO, and GEO results.
• Interpret dashboards and performance data to identify trends, inconsistencies, data nuances, and optimization opportunities.
• Support enterprise SEO dashboard operations and provider measurement activities.
• Track provider SEO platform fixes, measure success, and flag issues requiring additional action.
• Support GEO pilot operations by measuring optimization results, identifying opportunities, and contributing to provider action plans.
• Help track content and optimization initiatives across brands, providers, and related partners.
• Scorecards and accountability
• Maintain monthly data inputs for provider and dealer scorecards.
• Support reporting automation and improve the efficiency and reliability of recurring scorecard processes.

Requirements

• Foundational knowledge of SEO and GEO, including organic search performance, technical and content optimization, AI-search visibility, and common measurement limitations.
• Experience analyzing digital, website, marketing, product, customer, or operational data.
• Demonstrated ability to interpret dashboards, identify trends, investigate inconsistencies, and communicate recommendations.
• Experience managing recurring reporting, scorecards, operational trackers, action plans, or similar performance-management processes.
• Strong organizational skills and dependable follow-through across multiple concurrent workstreams.
• Experience coordinating with cross-functional teams, vendors, agencies, technology partners, or service providers.
• Ability to identify when an issue requires additional investigation, action, or escalation.
• Strong written and verbal communication skills, with the ability to explain findings to technical and nontechnical audiences.
• Sound judgment, attention to detail, and a practical problem-solving approach.

Preferred

• Experience with SEO, web analytics, digital marketing, website optimization, or digital performance programs.
• Experience with website tagging, analytics implementation, data remediation, measurement QA, or technical issue tracking.
• Experience with KPI scorecards, reporting automation, performance trends, or provider accountability.
• Experience with A/B testing, experimentation, Test-and-Learn programs, product analytics, or continuous improvement.
• Familiarity with GEO, generative-search optimization, AI-enabled content discovery, or prompt-based content evaluation.
• Experience analyzing surveys, customer feedback, incidents, service-level trends, or operational signals.
• Familiarity with tools such as SEMrush, Scrunch AI, Emplifi, dashboarding platforms, or comparable digital-performance systems.
• Experience creating concise leadership updates, business reviews, or data-driven presentations.