Digital Performance Marketing Manager

Responsibilities

• Develop annual and quarterly performance marketing strategies, channel mix, campaign priorities, and budget plans aligned with business and sales objectives.
• Set customer acquisition, conversion, and repeat-purchase goals and key performance indicators based on the customer journey and growth opportunities by product and market.
• Forecast sales and advertising performance based on market trends and historical results, and translate those forecasts into actionable campaign plans.
• Directly manage campaign structure, audiences, keywords, bids, creative, and placement settings across Google Ads, Meta Ads (including Instagram), YouTube, and TikTok.
• Build and regularly optimize search, shopping, display, video, and social campaigns to support product and customer objectives.
• Review ad accounts and campaign settings, and complete pre-launch quality checks for flight dates, creative approvals, links, and conversion events.
• Plan and directly manage marketplace and retail media campaigns across Amazon Ads, Walmart Connect, Instacart Ads, and similar platforms.
• Analyze advertising metrics alongside sales performance by marketplace to identify investment opportunities by product, category, and brand.
• Continuously manage advertising budgets, pacing, projected spend, and actual costs by channel, marketplace, and campaign.
• Review ROAS, ROI, ACOS, TACoS, CAC, CPA, revenue, and profit contribution to adjust budget alocation and bidding strategies.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field, or equivalent practical experience.
• 3–5+ years of hands-on experience in digital performance marketing, paid media, or e-commerce advertising.
• Demonstrated experience directly managing and optimizing paid advertising campaigns on Google Ads and Meta Ads, including campaign setup, targeting, bidding, budgeting, and performance analysis.
• Experience with at least one major e-commerce or retail media advertising platform, such as Amazon Ads, Walmart Connect, or Instacart Ads.
• Strong understanding of performance marketing metrics, including ROAS, ROI, CAC, CPA, conversion rates, and advertising spend efficiency.
• Experience managing advertising budgets, monitoring campaign performance, and implementing data-driven optimization strategies.
• Proficiency with Google Analytics 4 (GA4), Excel, and advertising platform reporting tools.
• Strong analytical, organizational, and problem-solving skills, with the ability to translate campaign data into actionable business recommendations.
• Ability to independently manage multiple campaigns and priorities while collaborating effectively with cross-functional teams and external partners.

Preferred

• Experience in the CPG, food and beverage, consumer products, or retail industry, particularly with U.S. consumer brands.
• Experience managing paid advertising across additional platforms, including YouTube, TikTok Ads, Walmart Connect, and Instacart Ads.
• Familiarity with Amazon Advertising, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Experience with conversion tracking, attribution models, A/B testing, and campaign performance measurement.
• Experience using reporting and visualization tools such as Looker Studio, Power BI, or Tableau.
• Knowledge of e-commerce sales funnels, consumer purchasing behavior, and digital customer acquisition strategies.
• Experience coordinating with creative teams, external agencies, and retail or marketplace partners.
• Google Ads, Meta Blueprint, Amazon Ads, or other relevant digital advertising certifications.