Responsibilities

• Paid Media Management: Design, execute, and optimize paid ad campaigns on Google Search/Display and Meta (Facebook/Instagram) targeting high-intent demographics in competitive educational markets.
• Funnel Optimization: Build and refine landing pages, A/B test ad creatives, and optimize lead capture forms to improve overall conversion rates (CVR) and lower Cost Per Lead (CPL) / Cost Per Acquisition (CPA).
• Search Engine Optimization (SEO): Implement local SEO strategies and content optimizations around high-value search terms (e.g., UC admissions trends, STEM profile building, college counseling).
• Analytics & Attribution: Set up clear conversion tracking, monitor campaign ROI across channels, and deliver clear weekly performance reporting with actionable growth recommendations.
• Webinar & Event Promotion: Drive targeted attendance to live webinars, workshops, and seasonal college planning events through paid acquisition and retargeting campaigns.

Requirements

• Experience: 3+ years of direct experience managing performance marketing campaigns (Google Ads, Meta Ads) with a proven track record of driving B2C high-ticket lead generation or professional service sign-ups.
• Technical Proficiency: Hands-on experience with Google Analytics 4 (GA4), Meta Ads Manager, Google Tag Manager, CRM lead tracking (Zoho, HubSpot, ActiveCampaign, or similar), and landing page builders.
• Analytical Mindset: Strong data analysis skills—you make decisions based on CAC, CVR, ROAS, and retention data, not guesswork.
• Creative Eye: Ability to write clear, compelling ad copy and collaborate on visually engaging ad assets that resonate with education-focused parents and students.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

Preferred

• Experience in the Education, EdTech, Tutoring, or College Admissions industry.
• Familiarity with the San Francisco Bay Area education landscape and competitive high school demographics.

Benefits

• 100% Remote Work: Flexible schedule with remote work convenience.
• High-Impact Role: Direct access to company leadership where your work directly drives company growth.
• Competitive Compensation: Base pay plus opportunities for performance-based incentives.
• Professional Growth: Budget for tools, testing, and continuous learning.