What You’ll do

• Assist with the setup, launch, and ongoing management of paid search campaigns.
• Conduct keyword research and assist with campaign structure and targeting.
• Write and test ad copy in collaboration with creative and SEO teams.
• Monitor daily performance metrics and identify optimization opportunities.
• Support budget pacing and spend tracking.
• Prepare routine performance reports and dashboards.
• Stay current on paid search trends, platform updates, and best practices.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Supervisory Responsibilities

Essential Qualities for Success

• Associate’s or Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 1-2 years of digital marketing or paid search experience preferred.
• Familiarity with Google Ads and Google Analytics.
• Strong analytical mindset and attention to detail.
• Ability to manage multiple tasks in a fast-paced environment. Proficiency with Microsoft Office Suite or related software.
• Working knowledge of Microsoft Office Suite.
• Comfortable navigating computer systems and software to assist customers or manage activities.
• Excellent verbal and written interpersonal and communication

Physical Requirements

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.