Responsibilities

• Assisting in the execution and management of programmatic media, paid search, and shopping campaigns.
• Monitoring PPC campaigns across Google Ads, DV360, and other platforms.
• Managing shopping feeds, including stock monitoring, updates, and regular communication with trade and shopping platform teams.
• Briefing digital assets for online campaigns, including copy, imagery, video, and HTML graphics, in line with brand guidelines.
• Managing day-to-day relationships with the PPC agency, including coordinating asset delivery and regularly reviewing site links, keywords, and campaign copy while providing insights and recommendations for optimization.
• Tracking and analyzing key performance metrics across digital marketing channels.
• Generating regular campaign performance reports, highlighting key insights and areas for improvement.
• Using analytics tools such as Google Analytics, Google Search Console, SEMrush, Mixpanel, and others to monitor website traffic, conversions, impressions, and other KPIs.
• Monitoring and analyzing shopping campaigns using Google Merchant Center or equivalent product feed platforms such as ShoppingIQ.
• Supporting the development and execution of A/B testing plans across ad copy, landing pages, and other campaign elements to improve performance.

Requirements

• 1–3 years of experience in a similar digital marketing role.
• Prior experience in programmatic advertising strategy and campaign management.
• Familiarity with digital marketing tools, including Google Ads, Bing Ads, Google Analytics, Google Search Console, DV360, and SEMrush.
• A strong understanding of website analytics and conversion tracking.
• Strong analytical skills, with the ability to interpret complex data sets and clearly communicate insights.
• A basic understanding of SEO principles and practices.
• Excellent written and verbal communication and stakeholder management skills.
• Strong organizational skills, with the ability to manage competing priorities and deadlines.
• Strong attention to detail and the ability to work effectively in a fast-paced environment.
• A proactive, solutions-focused approach to identifying opportunities and challenges.

Preferred

• A bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Previous agency experience would be a plus.

Benefits

• Bonus – Annual discretionary bonus tied to both company performance and personal contribution.
• Health Coverage – Medical (Blue Cross Blue Shield + generous Health Savings Account contribution), dental, vision, disability, and life insurance — most of it on us.
• 401k – We'll match every single dollar up to 5% of your salary. Free money for your future!
• 30 Days PTO – Prorated and then loaded at the start of each year. Vacation and sick time combined, and yours to use.
• Employee Assistance Program – Confidential support for whatever life throws your way.
• Social Events – A very active social committee keeping the calendar full of celebrations and good times.