Senior PPC Specialist / PPC Lead (Legal Marketing) - (US & Canada) at Comrade Digital Marketing Agency | Dallas, TX | $5K/mo – $9K/mo

Comrade Digital Marketing Agency

Senior PPC Specialist / PPC Lead (Legal Marketing) - (US & Canada)

Dallas, TX (Remote)

$5K/mo – $9K/moSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive end-to-end paid search for US law firms with a focus on legal economics and high-quality lead generation.

Must-have: 5+ years managing paid search for U.S.-based law firms with proven CPL.
Standout: Deep proficiency with Google Ads and Local Services Ads in legal verticals.
Standout: Agency leadership or mentoring experience to elevate the PPC team.

Job Description

Responsibilities

Run high-stakes legal campaigns end to end — Plan, build, launch, and manage paid search campaigns for law firm clients across practice areas.
Master Google Ads and Local Services Ads — These are your primary platforms. You'll manage campaigns across both, optimizing for the nuances of legal search behavior, geographic targeting, and lead qualification at every stage.
Develop strategies rooted in legal economics — Build campaign architectures that reflect how law firms actually value cases—factoring in practice area profitability, case value, and competitive dynamics to make every budget work harder.
Sharpen targeting and keyword strategy — Conduct thorough keyword research and audience analysis tailored to legal services demand in specific markets.
Optimize relentlessly for quality, not vanity metrics — Continuously refine campaigns with a focus on lead quality, conversion rates, and cost efficiency.
Turn data into action — Analyze performance across accounts, surface patterns and opportunities, and execute scaling strategies that grow results without inflating costs.
Report with clarity and insight — Produce performance reports that go beyond dashboards—communicate the story behind the numbers to internal teams, account managers, and clients in a way that builds trust and informs decisions.
Elevate the team around you — Provide strategic guidance, mentorship, and quality oversight to fellow PPC specialists. Help standardize best practices and raise the overall caliber of paid media work across the department.

Requirements

Essential experience (5+years):
You’ve spent significant time managing paid search campaigns specifically for U.S.-based law firms—this is non-negotiable
You have deep, hands-on proficiency with Google Ads and Google Local Services Ads in legal verticals
You understand the economics of legal lead generation—case values, intake rates, practice area profitability—and you build campaigns around those realities
You have a demonstrated history of generating qualified legal leads at competitive cost-per-lead levels
You’re experienced managing meaningful ad budgets—typically in the range of $3,000 to $30,000+ per client per month
You’re sharp with data: comfortable building analyses, spotting inefficiencies, and making optimization decisions grounded in performance metrics
You’ve worked in an agency setting and know how to manage multiple accounts simultaneously without letting quality slip
Bonus qualifications: Experience running campaigns on Microsoft Ads, Meta Ads, LinkedIn Ads, or Yelp Ads
Background managing paid media for home services or other local service businesses
Familiarity working alongside SEO and content marketing teams to align paid and organic strategies

Preferred

Experience running campaigns on Microsoft Ads, Meta Ads, LinkedIn Ads, or Yelp Ads
Background managing paid media for home services or other local service businesses
Familiarity working alongside SEO and content marketing teams to align paid and organic strategies
Hands-on experience with call tracking platforms and lead attribution systems
Prior experience coaching or mentoring junior paid media professionals

Benefits

Fully remote: Work from anywhere—we care about what you deliver, not where you sit
High-value client portfolio: Work with law firms across the country on campaigns where your decisions have a direct, visible impact on client revenue
Leadership trajectory: Step into a senior role within the PPC team with the opportunity to shape how the department evolves as the agency grows
Flexible engagement: Full-time is preferred, but we’re open to contract or part-time arrangements for the right candidate with exceptional expertise

Comrade Digital Marketing Agency

Comrade Digital Marketing (a Chicago-based digital marketing agency) was established in 2007; and is comprised of a dedicated group of people, who share views together about the future of web technologies. Our driving passion is to design a world in which we want to live! We are a company of designers, developers, brand specialists, technology geeks, and dreamers. We are here to revolutionize your view of design, IT, and the world in general by making colors brighter, emotions deeper, and outlook extended.🏆 2019 Chicago Best SEO Agency🏆 2019 Top Chicago Company- Advertising & MarketingOur services include:- Web Design- Branding- Interactive Design- Web Development-App Development- Online Marketing (SEO & Social Media Marketing)

Founded in 2007

Chicago, Illinois, USA

39 employees (18 in marketing)

comradeweb.com