AZ Pest Control Services LLC

Digital Marketing Specialist — Google Ads & SEO (Home Services)

USA (Remote)

Salary Not AvailableMid LevelContract

Posted 3 months ago

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Job Summary

Drive digital marketing for home services by leading Google Ads and SEO programs to generate quality leads.

  • Own PPC campaigns, keyword strategy, and landing-page optimization to boost conversions.
  • Must-have: Proven performance marketing experience with Google Ads and SEO.
  • Standout: Cross-channel collaboration with social and analytics, plus budget ownership.

Job Description

Responsibilities
  • Develop and execute comprehensive PPC (Pay-Per-Click) campaigns using Google Ads to generate targeted traffic and conversions for window tinting/window cleaning.
  • Conduct detailed keyword research to identify high-value search terms, optimizing content and campaigns for maximum visibility on search engines.
  • Manage SEO strategies by implementing on-page and off-page techniques, including link building, content optimization, and technical SEO improvements using advanced SEO tools.
  • Monitor and optimize core KPIs including: Cost per lead (CPL); Cost per booked job (CPB); Contact rate; Booking rate; Revenue per lead
  • Utilize Google Analytics and other web analytics platforms to monitor campaign performance, analyze user behavior, and identify opportunities for conversion optimization.
  • Collaborate with social media teams to develop integrated marketing campaigns across social platforms, enhancing brand awareness and engagement.
  • Optimize landing pages and website content through HTML adjustments and A/B testing to improve user experience and increase lead conversions.
  • Monitor budget allocations for digital campaigns, ensuring efficient spend while achieving key performance indicators (KPIs) within set parameters.
Requirements
  • Proven experience in performance marketing with a focus on Google Ads , SEM (Search Engine Marketing), and SEO best practices.
  • Strong proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms for keyword research, site audits, and competitive analysis.
  • Solid understanding of web analytics tools like Google Analytics to track campaign success metrics and user engagement.
  • Knowledge of HTML coding basics for website optimization and troubleshooting technical SEO issues.
  • Experience managing social media accounts and integrating social media management into broader marketing strategies.
  • Familiarity with PPC campaign management, budgeting, bid strategies, and conversion tracking techniques.
  • Ability to perform comprehensive keyword research to identify opportunities for organic growth and paid advertising campaigns.
  • Excellent communication skills with the ability to translate data insights into actionable marketing strategies.
Nice To Have
    Benefits