Digital Paid Media Specialist, Paid Search - Remote

Responsibilities

• This role will be responsible for planning and execution of digital marketing campaigns for Optum
• Assist with strategy, campaign set up, campaign optimization and reporting of B2B/B2C digital marketing campaigns
• Must have digital marketing experience, preferably in a regulated, performance focused, direct-response environment
• Need to have a thorough understanding of digital tactics specializing in Paid Search
• Manage daily campaign optimization, budget pacing and performance
• Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks
• Evaluate and enhance internal paid media processes to support strategic planning and implementation
• Identify opportunities to improve the campaign QA process and overall efficiency
• Build strategic relationships with marketing partners and peers
• Influence marketing to adopt and test new ideas, products, and approaches

Requirements

• 3+ years of recent experience in a corporate marketing or advertising agency environment
• 3+ years of experience leading digital marketing campaign strategy for a department, product line or workstream
• 3+ years of experience planning, delivering & optimizing Paid Search marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads360, or similar)
• 3+ years of paid media metrics reporting experience using Adobe Analytics, Google Analytics, Sprinklr tools or similar
• Advanced experience managing B2B campaigns
• Advanced Excel and PowerPoint skills
• Advanced tracking technologies knowledge

Preferred

• Experience with Workfront
• Experience in Sprinklr, DOMO & LookerStudio
• Experience in Bl.ink
• Experience in Microsoft Suite
• Experience in SEMrush
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Benefits

• a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
• No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives.