Responsibilities

• Independently plan, build and optimize campaigns across Google Ads and Meta Ads Manager , with additional channels as appropriate.
• Manage paid search, paid social, display, video and retargeting campaigns supporting B2B and B2C lead generation, agent recruitment and demand generation.
• Make data-driven decisions across budgets, bids, audiences, targeting, campaign objectives, creative and landing pages .
• Identify and reduce wasted media spend while reallocating budget toward stronger-performing opportunities.
• Develop and execute A/B tests across creative, copy, audiences, offers and landing pages.
• Look beyond clicks and traffic to understand the full journey from media exposure → lead capture → qualification → Sales follow-up → downstream conversion .
• Partner with Sales to understand lead quality and improve targeting, messaging and conversion performance.
• Measure paid-media ROI by connecting marketing investment to leads, conversions and downstream business results.
• Translate campaign data into clear recommendations for Marketing, Sales and executive stakeholders.
• Stay current on emerging channels, platform changes, AI-enabled optimization and performance-marketing best practices.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business or a related field.
• 3–5 years of hands-on paid-media and performance-marketing experience in an agency, B2B, B2C, D2C, financial services, insurance, lead-generation or other performance-driven environment.
• Demonstrated hands-on proficiency with Google Ads and Meta Ads Manager.
• Hands-on experience with LinkedIn Campaign Manager and B2B paid-social campaigns .
• Strong paid search and paid social strategy and execution experience.
• Experience managing campaign budgets and independently making optimization decisions.
• Experience connecting campaign activity to CRM and lead-management data to evaluate lead quality and downstream performance.
• Strong knowledge of conversion tracking, audience targeting, retargeting, A/B testing and digital analytics.
• Strong analytical and communication skills with the ability to turn data into actionable recommendations .

Preferred

• Experience with YouTube/display advertising, advanced audience strategies, marketing automation and nurture programs, landing-page optimization or demand generation . Experience with XMO/cross-media optimization, AI-enabled lead qualification, emerging paid-media technology or insurance/financial services is a plus and offers room to grow in the role.

Benefits

• Compressed 4 1/2-day work week (Half-Day Fridays)
• No monthly premium cost for employee medical, life and disability insurance coverage
• Paid time-off accrual, including annual rollover; and paid holidays
• Competitive 401(k) plan with immediate vesting on Company contributions
• Discounted on-site employee cafeteria
• On-site exercise facility and company-provided exercise time
• Tuition reimbursement and training incentives
• Access to voluntary dental and vision insurance coverage