Responsibilities

• Independently plan, build, launch and manage paid-media campaigns across Google Ads and Meta Ads Manager, with additional channel responsibility as appropriate.
• Develop channel and audience strategies that support B2B and B2C lead generation, agent recruitment, demand generation and broader marketing objectives.
• Manage paid search, paid social, display, video, retargeting and other performance-driven tactics across the prospect journey.
• Translate campaign goals into effective targeting, bidding, budget, conversion and optimization strategies.
• Evaluate opportunities to test new platforms, vendors, audience sources and emerging channels based on business fit, performance potential and scalability.
• Monitor in-market campaigns closely and make data-driven optimization decisions to improve lead volume, lead quality, conversion performance and media efficiency.
• Actively manage budget allocation, bid strategy, audience targeting, campaign objectives and pacing based on performance.
• Identify and reduce media waste by analyzing underperforming keywords, placements, audiences, creative and tactics and reallocating spend toward stronger opportunities.
• Develop and execute structured A/B tests across creative, copy, audiences, campaign objectives, offers and landing pages.
• Use testing results to establish actionable learnings and continuously improve future campaign strategy and execution.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field.
• Minimum 3–5 years of hands-on experience planning, executing and optimizing paid-media and performance-marketing campaigns, preferably within an agency, B2B, B2C, D2C, financial services, insurance, lead-generation or other performance-driven marketing environment.
• Demonstrated hands-on proficiency with Google Ads, including paid search campaign setup, keyword strategy, bidding, budget management, conversion tracking and ongoing optimization.
• Demonstrated hands-on proficiency with Meta Ads Manager, including campaign setup, audience targeting, budget optimization, conversion objectives, creative testing and performance analysis.
• Strong experience with paid search and paid social strategy and execution.
• Experience connecting campaign activity to CRM and lead-management data to evaluate lead quality and downstream performance.
• Hands-on experience with LinkedIn Campaign Manager and B2B paid-social campaigns.
• Demonstrated ability to manage campaign budgets and make independent optimization decisions based on performance data.
• Working knowledge of conversion tracking, audience targeting, retargeting, A/B testing and digital analytics/reporting.
• Demonstrated experience generating and optimizing leads, with an understanding of lead acquisition, lead quality and downstream conversion.

Preferred

• Experience with YouTube, Google Display or other display/video advertising platforms.
• Experience developing retargeting, lookalike, geofencing or other advanced audience strategies.
• Experience with marketing automation, nurture programs and the relationship between paid acquisition and lead follow-up.
• Experience testing and optimizing landing pages for conversion.
• Working knowledge of demand-generation strategy and how paid media contributes to both near-term lead acquisition and longer-term audience development.
• Growth Opportunities: Feed optimization and product/data-feed strategy.
• Cross-media optimization (XMO) or similar technology that dynamically allocates budget across digital channels based on performance.
• AI-enabled lead qualification, scoring, prioritization and automated lead follow-up.
• SMS, chat or voice AI capabilities that support faster lead engagement and conversion.
• Experience testing emerging paid-media channels and new performance-marketing technologies.

Benefits

• Compressed 4 1/2-day work week (Half-Day Fridays)
• No monthly premium cost for employee medical, life and disability insurance coverage
• Paid time-off accrual, including annual rollover; and paid holidays
• Competitive 401(k) plan with immediate vesting on Company contributions
• Discounted on-site employee cafeteria
• On-site exercise facility and company-provided exercise time
• Tuition reimbursement and training incentives
• Access to voluntary dental and vision insurance coverage