Digital OEM Team Lead

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 6 days ago

Job Summary

The role leads an OEM Digital Analytics team, sets overall digital strategy, and drives launches and program-wide compliance while coordinating cross-team work and direct client support.

Lead and mentor OEM Digital Analysts and offshore resources
Define digital strategy, drive optimizations, and support client engagements
Oversee campaigns, reporting, and compliance to standards

Job Description

Responsibilities

Team Management & Analyst Leadership: Manage, guide, and hold accountable a team of OEM Digital Analysts and offshore resources. Oversee daily campaign fulfillment, resource allocation, workload coordination, budget pacing, and individual performance.
OEM Digital Strategy & Client Support: Set overarching digital campaign strategies, support QBR delivery and RFP proposals, recommend Apollo-driven optimizations, and provide direct client support and strategic consultation.
Special Digital Initiatives & Campaign Launches: Serve as the quarterback for special launches, new strategy/pilot architecture, Tier 3 and Tier 2 Boost fulfillment, heavy-up implementations, and customized social campaigns.
OEM Team Point of Contact: Act as the primary daily liaison between Digital Operations and OEM Program Management to ensure cross-team alignment and seamless campaign execution.
Compliance & Performance Scorecards: Lead program compliance implementations, oversee scorecards, and ensure all OEM-specific guidelines and digital standards are strictly met.
Reporting, Measurement & Tech Development: Manage regular measurement and reporting workflows while identifying technology gaps and process automation opportunities in partnership with Product and Engineering teams.

Requirements

BS or BA, preferred
3+ years professional experience specifically within Automotive digital strategy/client support
Proficiency in Google, Microsoft & Meta Ads Manager
Proficiency with reporting and measurement tools, i.e., Google Analytics
Experience with CRM platforms, Salesforce preferred
Exceptional communication skills, demonstrated ability to write, listen and articulate in a clear, concise, and professional manner
Demonstrated ability to proactively take ownership of projects
Ability to establish priorities and objectives
Must be flexible in a fast-paced, ever-changing environment
Must maintain focus and constructive behavior under pressure

Benefits

medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.

Salaries

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,269 salaries.

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