Responsibilities

• Own the ecommerce merchandising strategy across assigned brands, aligned with conversion and customer experience goals, collaborate on product assortments, category hierarchies, navigation and site taxonomy.
• Leverage customer insights, search behavior, and performance data to inform merchandising decisions on partner and owned websites. Make and execute recommendations to improve overall customer journey.
• Support the strategy and execution of product data governance within the PIM system, ensure data accuracy, completeness and consistency across all digital touchpoints.
• Partner with cross-functional teams across sales, category, IT, customer service and performance marketing to align e-commerce initiatives with broader business objectives.
• As part of the talented Digital Marketing team, you will be responsible for driving product discoverability, conversion and optimizing our digital commerce ecosystems.

Requirements

• Bachelor’s degree in Business, Marketing, Digital Commerce, or related field.
• 5+ years of experience in e-commerce merchandising, e-commerce operations or digital content management.
• Strong understanding of PIM systems, CMS platforms, and e-commerce technologies.
• Proven ability to manage cross-functional projects and drive results.
• Analytical mindset with experience using tools like Google Analytics, Adobe Analytics, or similar.
• Excellent communication, organizational, and leadership skills.

Preferred

• Adobe Commerce/Magento experience preferred.
• Experience working with large online retailers like Amazon, Walmart, Bass Pro and/or dealerships

Benefits

• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.