Responsibilities

• Lead, coach, and develop a team of Optimization Specialists responsible for digital campaign execution and performance.
• Establish priorities, manage workloads, and ensure projects are completed accurately and on schedule.
• Foster a culture of accountability, collaboration, continuous learning, and operational excellence.
• Provide ongoing feedback, coaching, and professional development opportunities.
• Serve as the final quality control checkpoint for campaign setup, launches, and optimization recommendations.
• Own the successful activation and delivery of digital media campaigns across paid search, paid social, programmatic display/video, native, CTV, digital audio, and emerging digital channels.
• Ensure accurate campaign setup, trafficking, QA, and launch using agency platforms and best practices.
• Oversee ad trafficking and creative implementation through Campaign Manager 360 (CM360).
• Ensure accurate budget pacing, reconciliation, and financial stewardship across all digital campaigns.
• Ensure campaign naming conventions, documentation, and operational standards are consistently followed.

Requirements

• 7+ years of hands-on experience executing digital media campaigns within an agency environment.
• 2+ years of people management or team leadership experience.
• Deep expertise across paid search, paid social, and programmatic advertising platforms.
• Strong understanding of campaign trafficking and ad serving using Campaign Manager 360 (CM360).
• Experience managing campaign budgets, pacing, and financial reconciliation.
• Demonstrated success leading campaign optimization strategies focused on measurable business outcomes.
• Experience implementing and validating conversion tracking using Google Tag Manager.
• Strong understanding of GA4, attribution models, and digital measurement methodologies.
• Excellent organizational, project management, and communication skills.
• Experience leading digital QA processes and implementing operational best practices.

Preferred

• Google Ads
• Microsoft Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Campaign Manager 360
• Google Tag Manager
• GA4
• Basis Technologies
• The Trade Desk