Digital Media Strategist at Stream Companies | West Chester, PA

Stream Companies

Digital Media Strategist

West Chester, PA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital media planning, execution, and optimization for client campaigns at Stream Companies.

Must-have: Bachelor’s degree in marketing or related field plus 1–2 years in traditional/digital marketing
Standout: Experience collaborating with account management and media buying to shape campaigns
Standout: Proven ability to optimize campaigns using analytics data

Job Description

Responsibilities

Collaborate with account management and media buying team on clients' media strategy
Create, present, and execute digital media marketing strategies, including setting up UTM tracking
Review analytic data to identify opportunities and tactics
Define proper targeting segmentation and strategy for campaigns
Provide recommendations on budget allocation
Assess potential traffic sources and new media opportunities
Oversee and optimizing campaigns
Monitor campaign performance and making appropriate adjustments
Analyze results data to ensure all campaigns are achieving or surpassing client/agency performance goals
Develop and maintain customized reporting based on each client’s marketing goals and KPIs, including any data/creative needed for co-op submission

Requirements

Bachelor’s degree in marketing or related field required
1-2 years of experience in traditional/digital marketing required

Preferred

Experience working at an advertising agency managing retail clients and working in/with DSPs is a strong plus
Proficient in Microsoft Excel and PowerPoint

Stream Companies

3.8 Glassdoor

Stream Companies is a full service advertising agency that specializes in launching, positioning, and long term management of brands on full service contracts and a project-by-project basis. We offer strategic planning, creative development, media planning and buying, co-op contract and guidelines, and vendor contracts services. The company’s portfolio includes design, interactive, and television services. It also offers marketing and advertising services, such as graphic design, production, and web design (including flash). Stream Companies was founded in 1997 and is headquartered in Malvern, Pennsylvania.

Founded in 1997

Malvern, Pennsylvania, USA

520 employees (277 in marketing)

www.streamcompanies.com

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76% CEO approval