Digital Media Strategist

New York City, NY (Hybrid)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 17 hrs ago

Job Description

Responsibilities

  • Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
  • Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and broader business goals. Lead the development of best-in-class digital media strategies, incorporating data-driven insights, creativity, and innovation.
  • Demonstrate strategic expertise & thought leadership showcasing the value of DCO and content at scale.
  • Translate data and performance learnings into actionable creative recommendations.
  • Develop robust measurement frameworks to assess the effectiveness of Artbot digital strategies.
  • Develop test and learn plans in line with the learnings outcomes that matter to clients
  • Utilise analytical rigour to interpret large data sets and derive actionable insights that optimise campaign performance against key client KPIs.
  • Serve as a trusted partner to client and agency stakeholders, building strong relationships through clear communication and strategic insight.
  • Collaborate closely with internal teams across strategy, analytics, design and technology.
  • Ensure digital strategies balance data-driven decision-making with creative excellence.

Requirements

  • 2+ years of experience in a relevant media, creative or ad tech role
  • Knowledge of social ads manager platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads), adserving platforms
  • Strong understanding of the digital media landscape: media planning, buying, and activation principles across programmatic and/or social platforms
  • Strong attention to detail, particularly in creative aesthetics and large data sets
  • Proven ability to craft compelling narratives backed by strategic thinking and analytical rigor
  • Highly organized, with the ability to manage multiple projects simultaneously.
  • Confidence in designing and implementing robust measurement frameworks to assess digital strategy effectiveness
  • Experience in nurturing stakeholder relationships with excellent communication skills
  • A quick learner, problem solver, and collaborative team player mentality
  • Self-starter mindset — confident, proactive, and comfortable operating in ambiguity

Preferred

  • Bonus points for familiarity with dynamic-feed ad serving
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Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996
Calgary, Alberta, CAN
1.8K employees (728 in marketing)
43% recommend to a friend
44% CEO approval

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

See all Critical Mass salaries

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Digital Media Strategist

Critical Mass · New York City, NY · Hybrid