TPIRC and FAI

Digital Media Specialist

Long Beach, CA (On-site)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 6 weeks ago

Job Summary

Own the end-to-end PR and programmatic media support for integrated campaigns, focusing on drafting and distributing media materials, media monitoring, cross-channel alignment, and campaign optimization across CTV, Online Video, Display, and DOOH.

  • Draft and format press materials, media kits, and ad copy
  • Monitor mentions, compile reports, and derive insights for leadership
  • Align messaging across paid, earned, and owned channels to maintain a unified brand voice

Job Description

Responsibilities

  • Public Relations Support: Assist in drafting, proofreading, and formatting press releases, media advisories, and media kits. Help build, maintain, and update media contact lists for targeted outreach.
  • Media Monitoring & Reporting: Track brand mentions, media coverage, and relevant industry news. Compile earned media coverage reports and share key PR insights with leadership and the broader marketing team.
  • Creative Development: Develop, format, and adapt creative assets tailored for programmatic channels (CTV, OTT, Online Video, Display) and physical/Out-of-Home (OOH) placements, including digital billboards, airport advertisements, transit ads, and DOOH screens.
  • Copywriting: Familiarity and comfort in writing copy to support creative builds, ads, and public relations initiatives.
  • Cross-Channel Alignment: Ensure messaging consistency across paid programmatic campaigns, physical media placements, and earned PR initiatives to maintain a unified brand voice.
  • Campaign Execution: Support the daily workflow of digital campaigns, including pixel implementation, campaign activation, quality assurance (QA), pacing management, and post-buy recaps.
  • Asset Management: Partner with internal creative and marketing teams to ensure all digital, physical, and PR assets align with brand guidelines, technical platform specifications, and target audience messaging.
  • Planning Support: Assist in building campaign plans, gathering audience research, pulling inventory availability, and preparing material to support strategic initiatives, PR pitches, and marketing requests.
  • Proposal Contribution: Contribute to campaign proposal development across CTV, Online Video, Display, Audio, DOOH, and physical media channels.
  • Campaign Optimization: Execute programmatic buys and implement regular campaign optimizations across multiple platforms to keep campaigns tracking effectively toward engagement and growth KPIs.

Requirements

  • Bachelor's degree in Marketing, Communications, PR, or related field
  • 3–5 years in digital media/programmatic advertising, PR, or related marketing role
  • Understanding of pixel implementation and basic campaign QA/trafficking
  • Proficiency in Excel/Google Sheets for reporting; dashboard experience (Looker Studio) a plus
  • Familiarity with HubSpot a plus
  • Strong copywriting and editing skills (press releases, ad copy, media kits)
  • Experience with media monitoring tools (Cision, Meltwater) or willingness to learn
  • Detail-oriented, deadline-driven, and comfortable managing multiple projects across cross-functional teams
  • Analytical mindset — able to translate campaign/PR data into actionable insights

Preferred

  • Healthcare/wellness industry experience a plus

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

The middle of this range ($83K) is 10% above the median base salary for Paid Media Specialist roles in the United States ($75K).

Paid Media Specialist median pay in the United States

$75K/yr

Most pay falls between $68K and $82K. Based on 102 salaries.

See all Paid Media Specialist salariesSee more Paid Media Specialist jobs
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Digital Media Specialist

TPIRC and FAI · Long Beach, CA · On-site