Digital Media Specialist, Patient Recruitment at ImmunityBio, Inc. | San Francisco, CA | $135K/yr – $149K/yr

ImmunityBio, Inc.

Digital Media Specialist, Patient Recruitment

San Francisco, CA (Remote)

$135K/yr – $149K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel patient recruitment for clinical trials across geographies, aligning paid media with study timelines and regulatory guidelines.

Must-have: 5+ years in digital media/performance marketing, preferably in healthcare/pharma or regulated environments.
Standout: Cross-functional collaboration with Clinical Operations, Medical Affairs, Legal/Regulatory, and Patient Advocacy.
Strong focus on real-time optimization and multi-channel execution (Meta, Google, YouTube, programmatic).

Job Description

Responsibilities

Develop and implement multi-channel patient recruitment campaigns, including medical congress support, digital media strategies, and content development, to support patient recruitment for clinical trials across indications and geographies
Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms
Align media plans with study timelines, enrollment targets, and budget parameters
Monitor campaign performance in real time and optimize for: cost per lead (CPL), conversion rates (CR), qualified patient submissions, site referrals, and enrollment progression
A/B test creative, messaging, audiences, and landing pages to improve performance
Partner with analytics teams/agencies to track attribution and patient journey metrics
Work with internal teams and agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials
Ensure all creative aligns with regulatory, legal, and brand guidelines
Collaborate closely with Clinical Operations (to align enrollment needs and timelines), Medical Affairs (to ensure scientific accuracy), Legal/Regulatory/PRC (to ensure compliance), Patient Advocacy (to align community engagement), external media, and creative agencies
Manage digital media budgets and pacing

Requirements

Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field with 5+ years of experience in digital media, performance marketing, or growth marketing required
Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment is preferred
Experience recruiting patients for clinical trials is preferred
Experience working within highly regulated environments is preferred
Experience working with patient advocacy groups is preferred

Preferred

Familiarity with IRB/ethics considerations in patient recruitment is preferred
Knowledge of patient privacy regulations (HIPAA, GDPR) is preferred

Benefits

Health and Financial Wellness Programs
Employer Assistance Program (EAP)
Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability
Healthcare and Dependent Care Flexible Spending Accounts
401(k) Retirement Plan with Company Match
529 Education Savings Program
Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks
Paid Time Off (PTO) includes: 11 Holidays
Exempt Employees are eligible for Unlimited PTO
Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day

ImmunityBio, Inc.

2.8 Glassdoor

ImmunityBio, Inc. (formerly NantKwest, Inc.) is developing cell and immunotherapy products that are designed to help strengthen each patient’s natural immune system, potentially enabling it to outsmart the disease and eliminate cancerous or infected cells. The activation of the innate immune system is key to the development of immunological memory.Over the last two decades, our founder and Executive Chairman Dr. Patrick Soon-Shiong has investigated mechanisms to activate the immune system to attack tumors that can otherwise evade and escape the body’s defense mechanisms. After inventing the world’s first protein nanoparticle drug, Abraxane, Dr. Soon-Shiong turned his focus to the next generation of immunotherapies. ImmunityBio was founded in 2014 to create innovative immunotherapies that address serious unmet needs in oncology and infectious diseases."At ImmunityBio, we envision a day when we no longer fear cancer but are able to conquer it, thanks to the biological wonder that is the human immune system. Our scientists are working to develop remarkable new therapies that harness that inherent power by amplifying both branches of the immune system, attacking cancerous or infected cells today while building immunological memory for tomorrow. The goal: to reprogram the patient’s immune system and treat the host rather than just the disease." -Dr. Patrick Soon-Shiong, Executive Chairman

Founded in 2014

San Diego, California, USA

612 employees (11 in marketing)

www.ImmunityBio.com

20% recommend to a friend

56% CEO approval