Digital Media Specialist

Responsibilities

• Develops, directs and/or maintains social media platforms, website, and graphics; Creates and maintains KRWG graphic elements, special events and programming logos and promotional materials, and other items as needed; Supports station events by coordinating, attending and creating video/photo packages for digital platforms as needed; Analyzes effectiveness of digital content and designs data-informed strategies; Maintains database records and files of all content assets; Works across departments to create necessary assets for both content and development. Participates in the authoring of weekly newsletter and other digital communications.
• Create monthly, quarterly, and/or annual reports for engagement.
• Determine target markets and methods to expand audience base.
• Update graphics for radio, television and digital content as needed
• Create videos during membership drives to encourage donations from social media exposure
• Analyze website and social platforms regularly to update as needed
• Identify trending stories and maximize/localize them for digital audience.
• Publish news stories for all digital platforms – may require writing and editing.
• Execute and produce live/recorded video content across digital media platforms.
• Plan and schedule social media content.

Requirements

• Required Education:Bachelor's degree in a related field.
• Required Experience:One (1) year of experience related to the standard duties as outlined.
• Equivalency:None

Preferred

• Experience with Adobe Creative Suite (Photoshop, Premiere, and Audition) or equivalent digital media editing tools. Familiarity with CMS environments.
• Knowledge of digital and social media best practices and ability to optimize content using Instagram, Twitter, Facebook, and other emerging platforms.