Digital Media Specialist

Responsibilities

• Content Creation & Storytelling
• - Develop engaging, high-quality content for Instagram, Facebook, LinkedIn, YouTube, email, web, and emerging platforms.
• - Create and edit videos using tools such as Adobe Express, Canva, CapCut, iMovie, Instagram Reels/ Edits, and other digital media platforms.
• - Source stories from the field through interviews, site visits, community events, conversations, and cross-department collaboration (approximately 30% field-based work).
• - Build relationships throughout Foodlink to identify, capture, and elevate compelling stories that demonstrate impact.
• - Communicate story availability, upcoming opportunities, and content needs to internal partners to support organizational alignment.
• Social Media Management
• - Develop and maintain a comprehensive social media content calendar that aligns with organizational priorities, campaigns, events, and strategic goals.
• - Ensure content is timely, informative, relevant, engaging, and consistent with Foodlink's mission, values, and brand standards.
• - In partnership with the Communications team, lead creative strategy and content development across Foodlink's social media channels to drive engagement and visibility.

Requirements

• Experience creating content for social media platforms and adapting content for different audiences and formats.
• Photography and video capture/editing experience required.
• Experience with tools such as Canva, Adobe Express, CapCut, iMovie, or similar content creation platforms.
• Exceptional writing and editing skills, with the ability to craft concise, emotional, and narrative-driven content for diverse audiences.
• Strong interviewing and story-gathering skills, with deep empathy and respect for community voices.
• Creative eye and understanding of design principles; graphic design experience is a plus.
• Strong project and workflow management skills, with the ability to coordinate multiple stakeholders and deadlines.
• Experience building presentations and translating complex ideas into clear, compelling content.
• Understanding of brand management and the ability to work within established voice, messaging, and visual identity standards.
• Familiarity with website content management systems, including WordPress; basic web development skills are a plus.

Preferred

• Graphic design experience is a plus.

Benefits

• This is a full-time position paid on an hourly basis, ranging from $25.62-$28.47/hourly (DOE). Foodlink covers 100% of individual health and dental insurance with the ability to acquire family coverage with pretax dollars. In addition to generous paid time off (PTO), we observe 14 paid holidays throughout the year. Opportunity to contribute to a 401k retirement savings plan upon hire. Eligible for generous employer match after 1 year of service.