Digital Media Specialist

Responsibilities

• Content Creation & Storytelling
• Develop engaging, high-quality content for Instagram, Facebook, LinkedIn, YouTube, email, web, and emerging platforms.
• Create and edit videos using tools such as Adobe Express, Canva, CapCut, iMovie, Instagram Reels/ Edits, and other digital media platforms.
• Source stories from the field through interviews, site visits, community events, conversations, and cross-department collaboration (approximately 30% field-based work).
• Build relationships throughout Foodlink to identify, capture, and elevate compelling stories that demonstrate impact.
• Communicate story availability, upcoming opportunities, and content needs to internal partners to support organizational alignment.
• Social Media Management
• Develop and maintain a comprehensive social media content calendar that aligns with organizational priorities, campaigns, events, and strategic goals.
• Ensure content is timely, informative, relevant, engaging, and consistent with Foodlink's mission, values, and brand standards.
• In partnership with the Communications team, lead creative strategy and content development across Foodlink's social media channels to drive engagement and visibility.

Requirements

• Experience creating content for social media platforms and adapting content for different audiences and formats.
• Photography and video capture/editing experience required.
• Experience with tools such as Canva, Adobe Express, CapCut, iMovie, or similar content creation platforms.
• Exceptional writing and editing skills, with the ability to craft concise, emotional, and narrative-driven content for diverse audiences.
• Strong interviewing and story-gathering skills, with deep empathy and respect for community voices.
• Creative eye and understanding of design principles; graphic design experience is a plus.
• Strong project and workflow management skills, with the ability to coordinate multiple stakeholders and deadlines.
• Experience building presentations and translating complex ideas into clear, compelling content.
• Understanding of brand management and the ability to work within established voice, messaging, and visual identity standards.
• Familiarity with website content management systems, including WordPress; basic web development skills are a plus.

Benefits

• This is a full-time position paid on an hourly basis, ranging from $25.62-$28.47/hourly (DOE).
• Foodlink covers 100% of individual health and dental insurance with the ability to acquire family coverage with pretax dollars.
• In addition to generous paid time off (PTO), we observe 14 paid holidays throughout the year.
• Opportunity to contribute to a 401k retirement savings plan upon hire.
• Eligible for generous employer match after 1 year of service.