Responsibilities

• Public Relations Support: Assist in drafting, proofreading, and formatting press releases, media advisories, and media kits. Help build, maintain, and update media contact lists for targeted outreach.
• Media Monitoring & Reporting: Track brand mentions, media coverage, and relevant industry news. Compile earned media coverage reports and share key PR insights with leadership and the broader marketing team.
• Creative Development: Develop, format, and adapt creative assets tailored for programmatic channels (CTV, OTT, Online Video, Display) and physical/Out-of-Home (OOH) placements, including digital billboards, airport advertisements, transit ads, and DOOH screens.
• Copywriting: Familiarity and comfort in writing copy to support creative builds, ads, and public relations initiatives.
• Cross-Channel Alignment: Ensure messaging consistency across paid programmatic campaigns, physical media placements, and earned PR initiatives to maintain a unified brand voice.
• Campaign Execution: Support the daily workflow of digital campaigns, including pixel implementation, campaign activation, quality assurance (QA), pacing management, and post-buy recaps.
• Asset Management: Partner with internal creative and marketing teams to ensure all digital, physical, and PR assets align with brand guidelines, technical platform specifications, and target audience messaging.
• Planning Support: Assist in building campaign plans, gathering audience research, pulling inventory availability, and preparing material to support strategic initiatives, PR pitches, and marketing requests.
• Proposal Contribution: Contribute to campaign proposal development across CTV, Online Video, Display, Audio, DOOH, and physical media channels.
• Campaign Optimization: Execute programmatic buys and implement regular campaign optimizations across multiple platforms to keep campaigns tracking effectively toward engagement and growth KPIs.

Requirements

• Bachelor's degree in Marketing, Communications, PR, or related field
• 3–5 years in digital media/programmatic advertising, PR, or related marketing role

Preferred

• Healthcare/wellness industry experience a plus
• Looker Studio dashboard experience a plus
• Familiarity with HubSpot a plus