Paid Media Specialist
Clients Blackbox
San Angelo, TX (Remote)
$65K/yr - $90K/yrAgencyFull-timeMid level4+ years exp.
1 hr ago
Digital Media Specialist
Virginia Beach, VA (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 7 months ago
Job Summary
Drive end-to-end paid media campaigns across Google, YouTube, and programmatic channels to meet client goals.
- Own end-to-end digital advertising campaigns across platforms and reporting.
- Must-have: 2+ years with Google Ads and programmatic/display.
- Standout: Experience building client-facing dashboards in Looker Studio and GA4.
Job Description
Responsibilities
- Plan, launch and manage digital advertising campaigns across platforms including Google Ads, Bing, YouTube, programmatic display, remarketing and more
- Develop paid search campaigns including keyword research, ad copy, bidding strategies and ongoing optimization
- Manage display and video campaigns, including audience targeting, placements and creative testing
- Manage campaign budgets with attention to detail
- Monitor campaign performance and continuously optimize for efficiency, engagement and conversions
- Implement and manage conversion tracking, pixels and tagging
- Connect the dots between platform reporting, campaign performance, website analytics, down-funnel data, and client goals, provide clear reporting and analysis, valuable insights, and actionable recommendations
- Build and maintain client-facing reporting dashboards with data from Google Ads, Bing, GA4, and more
- Assist in the setup and management of inventory feeds in Google Merchant Center and Meta Commerce Manager
- Collaborate with internal teams on campaign strategy, media planning and creative development
Requirements
- 2+ years of experience managing digital advertising campaigns
- Experience with Google Ads (Search, Display and YouTube)
- Experience with programmatic or display advertising platforms
- Familiarity with Google Analytics and digital campaign tracking
- Strong analytical and problem-solving skills
- Ability to write clear and compelling ad copy
- Highly organized with strong attention to detail
- Self-motivated with a desire to continuously learn and grow
- Ability to work both independently and collaboratively within a team environment
- Proficient in Tag Manager – Conversion setup and troubleshooting
Preferred
- Experience with paid social media marketing and platforms such as Meta, LinkedIn, Tiktok, reddit, and others a plus
Benefits
- Competitive salary
- 15 days paid vacation in your first year
- Bonus day off for your birthday
- 8 paid holidays
- 401(k) plan with company match
- Health & dental insurance
Davis Ad Agency
We’re Davis Ad Agency — a high-energy, full-service advertising, marketing, PR, and digital agency driven by creativity, strategy, and results.From nationally recognized brands to some of our region’s most respected businesses, we partner with clients who are ready to grow, evolve, and stand out. We’re a team of 30+ creatives, digital strategists, developers, videographers, media pros, and brand thinkers who thrive on bringing smart ideas to life across every screen and every platform.Whether it’s launching a new product, evolving a brand, or building a bold campaign that moves the needle, we show up ready to make things happen.
Salaries
Paid Media Specialist median pay in the United States
Most pay falls between $68K and $82K. Based on 98 salaries.
Marketing Team
Marketing Team Size
17 (41% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
838
Traffic Source Mix
Search
25.3%
Direct
38.8%
Referral
17%
Social
17.1%
Paid
1.5%
Headcount Trend
Current headcount: ~41
News about Davis Ad Agency
Links
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