Responsibilities

• The Digital Media Specialist is responsible for the creation and execution of full-funnel integrated paid media programs for key DAC Group clients. This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, CTV/OLV, DSP/display, OOH/DOOH, linear TV, digital audio/broadcast radio and other critical channels to DAC Group’s core offering.
• What You’ll Do
• Become an expert in managing full-funnel paid media.
• Collaborate with our media planning team to create plans that deliver results.
• Build, launch, optimize and maintain paid search, paid social & display campaigns via Google Ads, Microsoft Ads, DV360, YouTube, Meta, Reddit, Pinterest & other platforms as appropriate to client’s audience.
• Produce weekly/monthly reports, covering all paid media channels & performance data.
• Work collaboratively, coordinate and communicate with internal and external partners, in particular our Account Services and Proove (analytics) teams.
• Provide ongoing analysis and monitoring of campaigns with an eye to proactively expanding and improving the media plan based on client business needs.
• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
• Conduct keyword, placement & market research to make additions to new and existing campaigns.

Requirements

• 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
• Involvement in leading client relationship, contributing to strategy, and client presentations.
• Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
• Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
• Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.
• Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
• Accurately track and maintain budgets across campaigns and on multiple search engines.
• Provide traffic and cost estimates.
• Create campaigns that encompass multiple locations / geos and lines of business.
• Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.

Benefits

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits: Competitive salary and comprehensive health benefits.
• Generous PTO, wellness initiatives and parental leave.
• Retirement saving plans.
• Opportunities for continued learning and professional development.
• A supportive, collaborative, and casual work environment.