Responsibilities

• Creates and manages digital marketing plans for internal clients boosting employee recruitment, charitable support, child care enrollment and more.
• Tracks trends, performance and cost-efficiency making improvements as necessary for better results.
• Prepares reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Serves as a key or primary contact for digital marketing vendors following, prompting and monitoring tasks plus tracking partner performance.
• Responsible for the agency’s branding and performance on all digital channels including review sites, online job boards, etc.
• Handles online listening, monitoring and responses.
• Generates content targeting key audiences with motivators and clear calls to action, especially for social media
• Approximately 50% of work is dedicated to social media management and content; 30% to SEO/SEM; and remaining to other digital responsibilities including analytics, websites, email, etc. plus reporting.

Requirements

• Bachelor’s degree in marketing, digital marketing or related field required, master’s level preferred
• 5+ years of progressive digital marketing experience, including social media management, multi-channel campaigns, website content, email marketing and analyzing data and performance
• A valid driver’s license, aligned with Heritage Christian’s motor vehicle record standards, and reliable transportation

Preferred

• Certifications in Google Analytics, Google Ads or similar credentials preferred
• Exemplary skills in research, interviewing, copy writing and editing; photography and video production is a plus