Digital Media Producer at Lenoir-Rhyne University | Hickory, NC

Lenoir-Rhyne University

Digital Media Producer

Hickory, NC (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on conceiving and producing photography and video content that aligns with Lenoir-Rhyne’s brand and marketing strategy, while managing full production from concept to delivery. It requires strong storytelling, project management, and collaboration across campus, with proficiency in industry tools and a focus on brand standards. Benefits and opportunities for professional growth are highlighted, alongside required qualifications and responsibilities.

Job Description

Responsibilities

Conceptualizes, plans, and produces high-quality photography and video content that reflects and reinforces Lenoir-Rhyne’s brand and supports the university’s marketing and communications strategy, from initial concept through final delivery.
Leads all phases of photo and video production, including pre-production planning, on-location or studio production, and post-production editing, ensuring content is visually compelling, on brand and delivered on schedule.
Develops professional photography and video assets for use across multiple platforms, including the university website, digital and print publications, social media channels, university news and marketing campaigns.
Collaborates with campus partners and marketing and communications colleagues to identify storytelling opportunities, gather information and build relationships with faculty, staff, students and alumni to highlight individuals, achievements and success stories through visual storytelling.
Contributes creative ideas and visual storytelling input during content planning to support social media, digital and marketing initiatives, including short-form and platform-native video formats.
Produces video content across a range of timelines and formats, from longer-form, highly produced projects to timely, short-form visual storytelling designed for social and digital platforms, with an understanding of when speed, authenticity and platform relevance are priorities.
Attends university events to capture and tell the story of the institution through photography and video, coordinating coverage as needed to produce timely, purposeful visual content aligned with marketing and storytelling goals.
Partners with departmental staff to plan, schedule and maintain an up-to-date digital media calendar aligned with campaign timelines and editorial priorities.
Provides supervision and mentorship to student employees and graduate assistant and offers training and guidance to faculty and staff on photography and video best practices in support of brand-aligned content.
Maintains and manages photography and video equipment and digital asset management libraries, ensuring proper operation, organization, tagging and upkeep, and reporting technical issues as needed.

Requirements

Bachelor’s degree from an accredited institution in digital media, film, marketing, communications, journalism or a related field, or an equivalent combination of education and experience.
Two to five years of professional experience producing photography and video content, demonstrated through a strong portfolio of professional work; higher education experience preferred.
Demonstrated expertise in video storytelling, digital editing and photo retouching.
Proficiency with industry-standard photo and video production tools (e.g., Adobe Creative Cloud or comparable platforms).
Strong written and oral communication skills, with the ability to work effectively with a wide range of campus constituents.
Demonstrated project management, planning and organizational skills, with the ability to manage multiple projects and meet deadlines.
Ability to think strategically and creatively while adhering to brand standards and best practices.
Proficiency in Microsoft Office and general computing tools used in a professional office environment.
Strong attention to detail, sound judgment and the ability to handle Confidential information appropriately.
Collaborative, service-oriented approach with excellent interpersonal, teamwork and customer service skills.
Strong work ethic and ability to work independently and as part of a team.

Benefits

generous benefits package that includes vacation and sick time, health, dental and vision insurance, retirements benefits, free undergraduate tuition (tuition remission) for spouse and dependent children and free graduate degree tuition for employees.
Additional benefits include two weeks of paid vacation around Christmas, access to university fitness center and discounts from local university partners and community businesses.

Lenoir-Rhyne University

LR's 100-acre campus is located in Hickory, North Carolina, in the foothills of the Blue Ridge Mountains. We're an hour from the mountains and about four hours from the beach.Lenoir-Rhyne is a private, coeducational university affiliated with the N.C. Synod of the Evangelical Lutheran Church and open to students from all religious backgrounds. We enroll about 1850 students in the liberal arts, sciences, and pre-professional programs. Our sports teams compete in Division II of the NCAA and in the South Atlantic Conference (SAC).

Hickory, North Carolina, USA

751 employees (66 in marketing)

lr.edu