Digital Media Planner, Latin Regional Management at Sony Music Global Job Board | Miami, FL

Digital Media Planner, Latin Regional Management

Miami, FL (On-site)

Salary Not AvailableMid Level3+ years expTemporary

Posted 4 months ago

Lead paid media planning for artist campaigns across major platforms to maximize reach, engagement, and ROI.

Must-have: 3–6+ years in digital media planning across Meta, Google, TikTok, and YouTube.
Standout: Music/entertainment or creator-driven campaigns experience.
Standout: Cross-territory coordination with regional teams and partners.

Develop paid media plans aligned with marketing priorities for artist campaigns, releases, and project initiatives.
Identify optimal platform mix, targeting strategies, and budget allocation across digital channels.
Translate marketing objectives into performance-driven media strategies .
Work with internal teams and agency partners to launch, manage, and optimize campaigns across platforms such as:
Meta (Instagram / Facebook)
TikTok
YouTube / Google
Programmatic and display platforms
Emerging platforms
Monitor performance and adjust campaigns to maximize reach, engagement, and conversion metrics .
Track campaign performance and deliver actionable insights and reporting .
Analyze audience and platform data to refine targeting strategies and improve ROI.
Build performance dashboards and post-campaign recaps for key stakeholders.
Work with regional and local marketing teams across multiple territories to align media strategy with campaign goals.
Coordinate with creative, influencer, and digital marketing teams to ensure campaign cohesion.

3–6+ years experience in digital media planning or performance marketing
Experience running campaigns on Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube
Strong analytical and reporting skills
Experience with music, entertainment, or creator-driven marketing campaigns preferred
Ability to manage multiple campaigns across different markets simultaneously
Bilingual: English and Spanish required

Experience with music, entertainment, or creator-driven marketing campaigns preferred

An opportunity to fuel the creative journey on a global stage
A modern, diverse and innovative work environment, with offices that include collaboration areas, cafeterias, event spaces, and more
An investment in your learning & development