Responsibilities

• Translate brand and audience insights into actionable retail media paid search/display plans that align with campaign objectives and platform capabilities.
• Partner with the Omni team to develop monthly and quarterly activation calendars, ensuring alignment with promotional periods, product launches, and retailer-specific events.
• Contribute to the creation and refinement of platform playbooks, incorporating learnings, best practices, and evolving capabilities from Amazon and Walmart.
• Support budget allocation and phasing decisions, ensuring optimal spend distribution across platforms, products, and timeframes.
• Provide strategic oversight on test-and-learn initiatives, helping to prioritize hypotheses, define success metrics, and scale winning tactics.
• Manage end-to-end campaign execution on Walmart Connect and Amazon Ads/DSP platforms, ensuring timely launches and accurate setup.
• Monitor daily campaign performance, making real-time optimizations to improve efficiency and meet KPIs.
• Implement platform-specific best practices for targeting, bidding, and creative formats to maximize impact.
• Leverage platform tools and betas to enhance campaign effectiveness and stay ahead of retail media innovations.
• Coordinate with internal teams (e.g., brand, analytics, finance) to align execution with broader marketing goals.
• Conduct A/B testing and test-and-learn pilots to identify scalable tactics and improve media productivity.
• Track and report on key metrics such as ROAS, conversion rate, and share of voice, providing actionable insights.
• Ensure accurate budget pacing and delivery, adjusting spend based on performance trends and seasonal shifts.
• Collaborate with external partners and platform reps to troubleshoot issues and unlock new opportunities.
• Document and share campaign learnings and case studies to inform future activations and team knowledge.
• Proactively share successful case studies and results with wider teams to foster a culture of excellence.