Digital Media Manager, US Reckitt Core at Reckitt | Nutley, NJ | $113K/yr – $169K/yr

Digital Media Manager, US Reckitt Core

Nutley, NJ (On-site)

$113K/yr – $169K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own and optimize programmatic media across brand pods, leading cross-functional planning and end-to-end execution with offshore teams, while driving in-platform testing and finance how-to.

Own day-to-day programmatic campaigns across Brand Pods with channel planning and status updates.
Co-create digital activations with audience, performance, and content teams to ensure campaign success and yearly channel strategy.

Job Description

Senior channel lead: Be the day-to-day point of contact across programmatic campaigns across your Brand Pods – providing channel planning recommendations and regular communication across the status of your campaigns your team manages
Campaign planning: Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success. Act as a source of deep channel expertise when advising on full year channel brand planning
Campaign optimization: Oversee the end-to-end execution and optimization across video and display platforms to ensure campaign budgets and targeting are managed in line with the media plan targets, budgets and campaign best practices
Team management: Manage a team of offshore digital associates, ensuring that key tasks across your campaigns are effectively managed in line with agreed Reckitt processes and deadlines are adhered to
Scaling campaign best practice: Support the Digital Trading lead in adopting a unified approach to campaign planning, activation & optimization across programmatic channels to facilitate the scaling of best practice & use of automation to drive better media consistency.
Driving in-platform innovation: Identify new testing opportunities that will help drive our media activations forward across programmatic channels, through working with industry partners and internal stakeholders to propose new test & learns during weekly status calls and brand planning meetings
Finance management: Provide monthly media actualizations to Reckitt finance teams to account for the net media and digital platform fees across the campaigns you are responsible for managing

Reckitt

3.8 Glassdoor

Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish. By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society. Want to learn more about us? Visit reckitt.com

Founded in 1999

Slough, Berkshire, GB

29K employees (3,793 in marketing)

www.reckitt.com

72% recommend to a friend

73% CEO approval