Responsibilities

• Senior channel lead: Be the day-to-day point of contact across programmatic campaigns across your Brand Pods – providing channel planning recommendations and regular communication across the status of your campaigns your team manages
• Campaign planning: Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success. Act as a source of deep channel expertise when advising on full year channel brand planning
• Campaign optimization: Oversee the end-to-end execution and optimization across video and display platforms to ensure campaign budgets and targeting are managed in line with the media plan targets, budgets and campaign best practices
• Team management: Manage a team of offshore digital associates, ensuring that key tasks across your campaigns are effectively managed in line with agreed Reckitt processes and deadlines are adhered to
• Scaling campaign best practice: Support the Digital Trading lead in adopting a unified approach to campaign planning, activation & optimization across programmatic channels to facilitate the scaling of best practice & use of automation to drive better media consistency.
• Driving in-platform innovation: Identify new testing opportunities that will help drive our media activations forward across programmatic channels, through working with industry partners and internal stakeholders to propose new test & learns during weekly status calls and brand planning meetings
• Finance management: Provide monthly media actualizations to Reckitt finance teams to account for the net media and digital platform fees across the campaigns you are responsible for managing