Digital Media Manager

Columbus, OH (On-site)

Salary Not AvailableMid LevelContract

Posted 4 months ago

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Job Summary

This role leads planning and optimization of paid campaigns across Google, Meta, LinkedIn, and emerging channels. It requires 2–4 years of paid media experience with GA4, GTM, and attribution knowledge. Preferred candidates bring A/B testing, platform certifications, and client-facing experience. You’ll gain a comprehensive benefits package including PTO, holidays, health coverage, and growth opportunities.

Job Description

Responsibilities

  • You will lead the planning, execution, and optimization of paid digital campaigns across multiple platforms, serving as both strategist and steward of performance.
  • Plan, build, and manage paid media campaigns across platforms including Google, Meta, LinkedIn, Microsoft Advertising, Viant DSP, and emerging channels
  • Execute full-funnel paid search and paid social strategies that drive awareness, engagement, and lead generation
  • Monitor campaign performance daily and implement data-informed optimizations
  • Manage campaign budgets ranging from $500–$50,000+ per engagement
  • Collaborate with creative teams to ensure messaging and visuals align with campaign goals
  • Analyze campaign performance using Google Analytics, platform reporting tools, and third-party dashboards
  • Translate data into clear, actionable insights and strategic recommendations
  • Develop reports that communicate performance in a way clients can easily understand
  • Implement and troubleshoot tracking through Google Tag Manager or other tools

Requirements

  • 2–4 years managing paid media campaigns
  • Strong experience with Meta Ads Manager and Google Ads (Search, Display, Performance Max)
  • Familiarity with LinkedIn Ads and Microsoft Advertising
  • Knowledge of DSP platforms (Viant or similar is a plus)
  • Experience building audiences using platform tools, custom data, and lookalikes
  • Working knowledge of Google Analytics (GA4 preferred)
  • Experience with Google Tag Manager
  • Understanding of attribution, tracking, and conversion measurement

Preferred

  • A/B testing and creative optimization experience
  • Platform certifications (Google Ads, Meta Blueprint)
  • Work with public sector, government, or professional services clients
  • Familiarity with CRM integrations and lead tracking is a plus

Benefits

  • Three weeks of PTO to start
  • At least ten paid holidays annually
  • Health benefits with 50% company contribution
  • Dental and vision coverage
  • Access to Hunter’s 401(k) plan
  • Free Romeo’s Pizza perks account
  • Dedicated downtown parking spot
  • Free COTA transit pass (C-Pass)
  • A creative, collaborative, and human-centered culture
  • Professional growth opportunities and mentorship
Hunter Marketing logo

Hunter Marketing

We are dynamic marketers and adventurous creatives who inspire action and get results. Woman-owned and -led, Hunter Marketing is a full-service agency that offers extraordinary work delivered with joy. Areas of ExpertiseStrategic Planning Campaign Development Media Planning & Buying Social Strategy & Engagement Video Storytelling Brand Management Partnership Marketing Analysis & Reporting PhotographyEmail Marketing

Founded in 2019
Columbus, Ohio, USA
37 employees (19 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
32.7%
Direct
44.8%
Referral
5.6%
Social
15.4%
Paid
1.4%

Headcount Trend

Current headcount: ~37

Marketing Team

Marketing Team Size
11 (30% of company)