Responsibilities

• Developing, overseeing and executing paid media campaigns across a variety of clients to increase site traffic, key engagement metrics, and conversions.
• Working closely with the strategy, creative and account teams to ideate, launch and track client campaigns and tests to optimize the funnel from impression through conversion.
• Managing the paid campaign setup, deployment, optimizations, testing, and reporting, including measurement and tracking to performance metrics and return on ad spend.
• Continuous optimization of campaigns, including structure & targeting improvements (geo, demographic, audiences, day-parting, keyword and URL), search query mining, keyword expansion, negative keywords, and improvement of bid management processes.
• Serving as a champion for A/B tests around channel, creative messaging, and landing page performance.
• Coordinating the digital media specifications between creative teams and publishers.
• Analyzing data to make informed decisions on channels, bids, ads, targeting and landing page performance.
• Presenting paid media strategies and ongoing performance reports to clients.
• Managing relationships with outside media partners and keeping abreast of new technology, platforms and partners.
• Researching and sharing knowledge of the competitive landscape and emerging channels among clients and colleagues.

Requirements

• Bachelor’s degree.
• 5+ years of experience executing and optimizing paid digital marketing campaigns across multiple channels with a proven ability to maximize results.
• Deep experience with Google ad products (display, YouTube, and search, in particular), Meta Ads Manager and Business Suite. Experience with other social or programmatic (DSP) platforms is a plus.
• Advanced knowledge of Excel and Google Analytics.
• Experience using or building dashboards in Tableau, Looker Studio is a plus.
• Strong analytical and critical thinking skills. Leverage data to make intelligent, actionable business decisions.
• Hard-working, creative and eager to learn and expand knowledge of online direct marketing.

Preferred

• Experience with other social or programmatic (DSP) platforms is a plus.
• Experience using or building dashboards in Tableau, Looker Studio is a plus.