Responsibilities

• Campaign Management & Execution
• Build, launch, and manage full-funnel digital media campaigns platforms including Google Ads, Meta, LinkedIn, YouTube, and others
• Develop audience strategies, keyword research, and testing roadmaps
• Monitor budgets, pacing, and performance to ensure efficient spend and alignment with client goals
• Strategy & Analytics
• Analyze campaign performance against KPIs such as ROAS, CPA, CPL, and conversion volume. Write clear, thoughtful insights that go beyond reporting metrics to explain the "why" behind performance
• Deliver strategic recommendations rooted in data and focused on driving measurable business outcomes
• Identify new growth opportunities and proactively bring ideas to the table
• This is not a "set it and forget it" role. We're looking for someone who treats campaigns like their own business and is constantly thinking about how to improve them.

Requirements

• 7+ years of direct, hands-on experience managing digital marketing campaigns
• Deep experience running campaigns in Google Ads
• Meta Ads
• Experience in healthcare or higher education marketing
• Advanced analytical skills with the ability to turn performance data into actionable insights, including strong Excel skills
• Exceptional attention to detail—you notice the small stuff before it becomes big stuff
• Strong time management skills and ability to prioritize effectively
• Proactive communication—you raise issues and surface insights before being asked
• Ability to independently manage workload and meet deadlines
• Solutions-oriented—you approach challenges with a problem-solving mindset
• Comfortable owning performance and making data-driven decisions

Preferred

• Hands-on experience with programmatic advertising (Trade Desk experience a plus), LinkedIn Ads, TikTok Ads, Microsoft Ads, or other paid media platforms
• Experience mentoring junior team members

Benefits

• The best co-workers you’ll ever find
• Flexible remote working arrangements
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)