Responsibilities

• Paid Media (50%) - Manage and optimize paid campaigns for select programs on Meta and Google Ads under direction of Sr. Manager, Performance & Lifecycle Marketing — you're inheriting existing campaigns, not building from scratch
• - Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
• - Contribute to CVR goals by identifying opportunities across the paid funnel
• - Pull and interpret campaign performance data; surface insights clearly and quickly
• SEO and AEO (50%) - Own organic search strategy and execution — keyword research, content planning, technical SEO priorities, and on-page optimization
• - Create content yourself: blog posts, organic landing pages, and program pages. You'll also coordinate content from Campus faculty, staff, and students
• - Build and manage SEO and AEO reporting in SEMrush — rank tracking, coverage monitoring, traffic analysis — and translate the numbers into clear business decisions
• - As needed, work closely with product and engineering to brief and prioritize technical SEO improvements — Core Web Vitals, schema implementation, crawl coverage, site architecture
• - Drive link building through outreach and authentic content placement
• - Stay current on AEO best practices and structure content accordingly

Requirements

• Hands-on experience with Meta Ads and Google Ads — you've managed campaigns in the the platforms, not just reviewed reports
• 3+ years of SEO experience in a fast-paced / start up environment, including at least one year in a strategic capacity — you've set direction, not just executed tasks
• Strong working knowledge of GA4 and Google Search Console — you set up tracking, build reports, and know what the data means
• Experience with SEMrush or a comparable SEO platform
• Strong writer — you can produce clear, on-brand content yourself, not just brief others

Preferred

• Experience in a consumer-facing, enrollment-driven, or SaaS environment
• Familiarity with AEO and structured content for AI search visibility
• Experience coordinating content contributors across a team or organization

Benefits

• Medical, dental, and vision insurance
• 401(k) match
• Fertility benefits via Carrot
• Flexible Time Away + paid holidays
• In-office lunches for our NY Office (did we mention, we’re dog friendly? 🐶)
• Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
• Social events - happy hours, birthday celebrations, holiday parties, & more!
• Opportunity to make an impact – you’ll be an integral player in bringing our vision to life