Responsibilities

• The Digital Media Buyer/Planner is responsible for the execution of paid social media and digital activations from inception to final reporting.
• The role focuses on planning, buying, launching and flawlessly optimizing campaigns for a variety of clients with differing KPIs.
• Expertise in planning, buying, trafficking, and optimizing media across social (Facebook/Instagram, Twitter, YouTube), display (direct to publisher and programmatic) and SEM.
• Experience teaching, managing, and mentoring junior media buyer/planners, getting them up to speed and helping to grow them to the next level.
• The ideal candidate has a proven track record of developing ROI-driven media strategies for clients across a wide range of ad verticals.
• This person will work side by side with the existing media teams to strengthen current campaigns but will also be expected to develop new media plans for future clients.
• Enthusiasm and passion for all facets of the media buying process (planning, creative, measurement, optimization, etc.) are a must.
• Plan, launch, and optimize paid media campaigns across Meta, TikTok, Google Ads (Search & YouTube), LinkedIn, and programmatic platforms
• Manage campaign setup, trafficking, pacing, and budget allocation across multiple clients
• Monitor performance metrics including CPA, ROAS, CTR, CPM, and conversion rate
• Implement and QA tracking including pixels, GA4 events, and conversion APIs
• Conduct ongoing creative testing and optimization in partnership with creative teams
• Analyze campaign performance and deliver insights through reporting dashboards and presentations
• Utilize platform automation tools and AI optimization features to improve campaign performance
• Collaborate with account and strategy teams to ensure campaigns align with client goals
• Maintain relationships with media vendors and platform representatives

Requirements

• 2-3 years of experience in paid social including knowledge of platforms, creative opportunities, and best practices – but we are open to entry level!
• Excellent verbal and written communication skills and the ability to work as a member of the DX team
• Strong organizational skills, meticulous attention to detail and the ability to pivot between multiple projects and opportunities.
• Detail oriented and excellent time management and organizational skills
• Strong written and verbal communication skills
• Strong ability to multi-task in a fast-paced environment
• Entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
• Strong proficiency in Microsoft Office suite (Excel, Word, PowerPoint, and Outlook)
• Google Adwords and Facebook Blueprint certifications a plus

Benefits

• competitive salaries
• great benefits
• unlimited pinball across 20+ machines
• tasty snacks
• free lunches
• fun company outings