Digital Media & Content Specialist at Bauer Equipment America Inc | Conroe, TX

Bauer Equipment America Inc

Digital Media & Content Specialist

Conroe, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital media pipeline: create compelling content, shoot and edit across platforms, interview stakeholders, publish and measure impact, and collaborate across departments to elevate BAUER’s brand storytelling.

Content creation and publishing across platforms, with on-site/off-site shoots and interviews.
Storytelling opportunities and cross-department collaboration to refresh content libraries and campaigns.
Campaign support, influencer partnerships, and performance tracking to boost brand awareness.

Job Description

Create engaging long-form and short-form digital content for company platforms
Capture photo and video content on-site or off-site including equipment, operations, training, events, customer visits, and company culture
Shoot and edit video content for platforms such as Instagram, LinkedIn, TikTok, YouTube, and YouTube Shorts and other relevant platforms.
Conduct and facilitate interviews with employees, customers, leadership, and industry partners
Identify and develop content and storytelling opportunities throughout the organization
Manage and publish content across company social media channels
Maintain content schedules and support content planning initiatives
Track and report social media and digital performance metrics
Support influencer, partner, brand, and industry collaboration opportunities through digital content, social media engagement, and campaign initiatives.
Support digital campaigns, audience engagement initiatives, and brand awareness efforts

Bauer Equipment America Inc

The companies of BAUER AG are today active in a wide variety of fields: industrial engineering, construction, and equipment manufacturing. The core business is specialist foundation engineering – a field which developed in many different facets during the second half of the 20th century. The companies of the BAUER Maschinen Group design and manufacture a full range of specialist foundation engineering equipment, on a scale unmatched by any other manufacturer in the world.BAUER Equipment America specializes in foundation construction equipment like rotary drilling rigs, diaphragm wall equipment, slurry treatment plants, anchor and tieback drills, and all related tools. BAUER Equipment America offers the best of German ingenuity in its products, and its customers can expect top-notch customer service, 24/7 expert technician help, and premium, affordable parts. We look forward to assisting you and your customers’ foundation construction needs. Please give us a call, and see what BAUER Equipment America can do for you.

Conroe, Texas, USA

93 employees (4 in marketing)

www.bauer-equipment.com