Digital Media Buyer

Detroit, MI (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital media buying across programmatic channels, delivering optimized campaigns and clear reporting.

  • Own end-to-end execution of programmatic campaigns across DSPs and formats.
  • Must-have: Minimum 2 years in digital advertising operations or campaign management.
  • Standout: Hands-on DSP experience and strong measurement discipline.

Job Description

Responsibilities

  • Execute and optimize programmatic campaigns within DSPs and other ad platforms (display, OTT/CTV, audio, video, social).
  • Monitor performance daily for pacing, delivery, and quality — making data-driven adjustments to improve results based on client KPIs.
  • Maintain campaign documentation including insertion orders, creative assets, targeting parameters, and reporting deliverables.
  • Generate client-facing reports summarizing key metrics, insights, and recommendations for future optimization.
  • Troubleshoot technical or delivery issues with vendors, platforms, and internal teams to ensure smooth execution.
  • Stay informed on evolving digital ad products and best practices to bring proactive recommendations to the sales and client service teams.

Requirements

  • Minimum 2 years of experience in digital advertising operations, ad trafficking, or campaign management (agency, media company, or vendor).
  • Hands-on experience in a demand-side platform (Basis, The Trade Desk, etc.) preferred but not required — strong digital aptitude is essential.
  • Solid understanding of key metrics (CTR, CPM, CPA, ROAS) and campaign performance analysis.
  • Exceptional attention to detail, time management, and communication skills.
  • Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously.
WDIV/ClickOnDetroit/Graham Digital logo

WDIV/ClickOnDetroit/Graham Digital

WDIV has been part of the fabric of Detroit since we began airing on televisions on October 23, 1946. We continue a commitment to this day to cover the big stories and events that the people of Southeast Michigan care about and bring us together as a community. We boast some of the most experienced and professional on-air talent and behind the scenes crew that make our #1 News & Local Programming the best in the market. We also can claim the #1 News and Information (ComScore Local Visitors 2017) website in Southeast Michigan with ClickOnDetroit.com allowing our media reach to grow with our audiences changing media consumption habits. In 2014, our parent company, Graham Media Group launched Graham Digital. With the resources of Graham Digital we also operate as a digital agency that helps small and medium sized businesses find their ideal customer or audience across the web regardless of device or platform. In short we have Broadcast roots but with the digital know-how to service viewers and advertisers for years to come.

Founded in 1946
Detroit, Michigan, USA
9 employees (4 in marketing)

Traffic Signals

Monthly Visitors
3.8M
Traffic Source Mix
Search
38.9%
Direct
51.2%
Referral
4.8%
Social
4.6%
Paid
0.4%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
3 (33% of company)