Digital Media Buyer

Miami, FL (Hybrid)

$70K/yr – $84K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end paid media strategy across search, programmatic, and AI-driven optimization, from setup and testing to measurement and scaling.

  • Lead Google Ads, Microsoft Ads, and DV360 campaigns
  • Develop testing roadmaps and audience strategies
  • Build automation and AI-enabled workflows for optimization and reporting

Job Description

Responsibilities

  • Plan, launch, and optimize paid search campaigns on Google Ads and Microsoft Ads
  • Run programmatic campaigns through DV360 across display, video, YouTube, and CTV
  • Build and manage keyword strategies including non-brand expansion, competitor terms, and long-tail capture
  • Manage daily bid optimization, budget pacing, and campaign structure across platforms
  • Build and test audiences using first-party data, customer match, lookalikes, and intent signals
  • Develop ad copy variants and creative testing roadmaps with the design team
  • Build and maintain measurement frameworks connecting paid spend to User to Quote, Quote-to-Policy, and CAC
  • Run continuous experimentation across bidding strategies, audiences, and creative
  • Coordinate with the SEO Specialist on keyword strategy and SERP coverage
  • Coordinate with the Lifecycle Marketer on quote follow-up and remarketing audiences

Requirements

  • 3-5+ years of digital media buying experience with primary focus on paid search
  • Hands-on Google Ads expertise across Search, Performance Max, and YouTube
  • Microsoft Ads (Bing) campaign management experience
  • DV360 experience including campaign setup, line item structure, audience activation, and bid strategies
  • Strong analytical skills including SQL or spreadsheet fluency for performance analysis
  • Experience managing media budgets of $500K-$1M per month
  • Track record of measurably improving CAC, ROAS, or quote volume in prior roles
  • Regular use of Claude, ChatGPT, or equivalent LLMs for media buying work
  • Demonstrated ability to write effective prompts and structure AI workflows
  • Experience using AI for keyword research, ad copy generation, and search query analysis
Spot Pet Insurance logo

Spot Pet Insurance

EmployersLooking to expand your employee benefits?Bring discounted pet insurance to your employees as a voluntary benefit; we provide a Work Pack discount that gets your employees 10% off their plan for their first pet which can be combined with a 10% multi-pet discount on additional pets. Visit: https://spotpetins.com/employers/Job SeekersAt Spot, we’re looking for people who are passionate about treating pets like another family member. You can help us shape the future of pet insurance with the broad coverage plan options we offer and our first class customer service. We are a friendly, driven pack of team players who put pets first and know how to have fun outside the office. If you share our love of pets and understand the value of pet insurance, we would love to have you with us. Check out our jobs tab for open positions.10% group discount available on every pet. Not available in HI or TN. 10% multi-pet discount available on all pets after the first. Waiting periods, annual deductible, co-insurance, benefit limits and exclusions may apply. For all terms visit https://spotpet.com/sample-policy. Products, schedules, discounts, and rates may vary and are subject to change. Premiums are based on and may increase or decrease due to the age of your pet, the species or breed of your pet, and your home address. Insurance plans are underwritten Independence American Insurance Company (NAIC #26581. A Delaware insurance company located at 11333 N. Scottsdale Rd, Ste. 160, Scottsdale, AZ 85254) or United States Fire Insurance Company (NAIC #21113. Morristown, NJ), and are produced by Spot Pet Insurance Services, LLC. (NPN # 19246385. 990 Biscayne Boulevard Suite 603, Miami, FL 33132. CA License #6000188).

Founded in 2019
Miami, Florida, USA
52 employees (13 in marketing)

Salaries

Posted range

$70K/yr – $84K/yr

Taken straight from the job posting.

Media Buying median pay in the United States

$80K/yr

Most pay falls between $66K and $104K. Based on 112 salaries.

See all Spot Pet Insurance salaries

Marketing Team

Marketing Team Size
8 (15% of company)
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
876.8K
Monthly Google Ads Budget
$74.6K
Traffic Source Mix
Search
20.2%
Direct
26.3%
Referral
5.8%
Social
1.6%
Paid
18.7%

Headcount Trend

Current headcount: ~52
Spot Pet Insurance logo

Digital Media Buyer

Spot Pet Insurance · Miami, FL · Hybrid