Responsibilities

• - Google Ads will be a major part of your day-to-day responsibilities, with a particular emphasis on paid search.
• - You will manage and optimize Google Ads campaigns across multiple brands, including: - Conducting keyword and search-term research - Building and maintaining Google Search campaigns - Managing branded and non-branded search campaigns - Writing and testing ad copy - Managing keyword match types and negative keywords - Reviewing search-term reports - Monitoring bids, budgets, and campaign pacing - Adjusting bidding and budgets based on performance - Monitoring campaign performance and key conversion metrics - Identifying underperforming keywords, ads, and campaigns - Testing opportunities to improve campaign performance - Supporting Performance Max and other Google campaign types where appropriate
• - Meta Ads
• - You will also manage paid campaigns across Facebook and Instagram through Meta Ads Manager.
• - Responsibilities include: - Building and launching Meta campaigns - Managing prospecting and retargeting campaigns - Developing and maintaining campaign audiences - Monitoring campaign budgets and performance - Coordinating and testing ad creative and messaging - Reviewing performance across campaigns, ad sets, audiences, and ads - Identifying underperforming creative or targeting - Making ongoing optimizations based on results - Scaling campaigns that are performing efficiently
• - Performance Marketing & Demand Generation
• - The goal of paid media at The Rise Collective is to drive demand that supports the business objectives of each brand
• - Depending on the campaign, that may mean generating revenue, increasing bookings or purchases, producing qualified leads, or achieving another defined conversion goal.
• - You will work with Marketing Managers and other internal stakeholders to understand the business objective behind each campaign and translate that objective into effective paid media execution.
• - You will: - Manage campaigns toward established revenue, lead generation, acquisition, or conversion goals - Understand the primary business objective for each campaign - Track the KPIs established for the campaigns you manage - Monitor those KPIs to understand whether campaigns are meeting performance expectations - Adjust budgets and campaign activity based on performance and business needs - Identify opportunities to capture additional demand - Use performance data to determine where advertising dollars are working most effectively - Optimize campaigns toward the outcomes that matter to the business - Identify performance issues and recommend appropriate adjustments - Look for opportunities to increase spend when campaigns are performing efficiently

Requirements

• - 3-7 years of hands-on media buying experience required
• - Strong hands-on experience with Google Ads, particularly Google Search
• - Experience managing campaigns in Meta Ads Manager
• - Experience building, launching, managing, and optimizing paid media campaigns
• - Strong understanding of paid search, including keyword research, match types, negative keywords, bidding, and search-term optimization
• - Experience managing branded and non-branded search campaigns
• - Understanding of prospecting and retargeting strategies
• - Experience managing campaign budgets and monitoring budget pacing
• - Understanding of common paid media and conversion KPIs and how to use them to evaluate campaign performance
• - Working knowledge of conversion tracking and attribution

Benefits

• - Employee benefits - Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits
• - Child/Spouse benefits - Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offered
• - Paid Time Off (PTO): Flexible paid leave for vacation, personal days, and sick time to support work-life balance