Responsibilities

• Programmatic Advertising
• Develop, set up, and manage programmatic campaigns.
• Analyze campaign performance, optimize for better ROI, and provide regular reports with actionable insights.
• Stay current on DSP enhancements and upgrades.
• Social Media Advertising
• Develop and execute social media campaigns across multiple platforms (Meta, LinkedIn, etc.)
• Analyze social media performance metrics and provide reports on campaign effectiveness and engagement.
• Search Marketing (SEM)
• Create, manage, and optimize paid search campaigns on Google Ads, and other search engines as needed.
• Conduct keyword research, develop ad copy, and manage bidding strategies to maximize campaign performance.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 2+ years of experience in digital marketing with a focus on any of the following: programmatic advertising, social media, and search marketing.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Experience with A/B testing, conversion rate optimization, and other performance enhancement techniques.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred

• Experience with a DSP or a programmatic platform (The TradeDesk, DV360, StackAdapt, etc.).
• Experience with Airtable, or other project management software.
• Experience with digital marketing tools and platforms (Google Ads, Facebook Ads Manager, Trade Desk, Google Analytics).

Benefits

• Full Medical Benefits (medical, dental, vision)
• 401k Options & Match
• Remote Work Schedule
• Schedule Flexibility
• Paid Time Off