Manager, Digital Paid Media
Astound Broadband
USA (Remote)
$95K/yr - $130K/yrIn-houseFull-timeManager5+ years exp.
20 hrs ago
Digital Media Buyer
Cleveland, OH (Hybrid)
Salary Not AvailableMid Level4+ years expOther
Posted 6 months ago
Job Summary
Drive hands-on activation and optimization of paid media campaigns across DSPs, social, and search to meet strict KPI/ROI.
- Own hands-on activation across major digital channels and daily optimization.
- Must-have: 4–6 years of multi-channel media planning/buying and proficiency with Meta, Google, LinkedIn, and Campaign Manager 360.
- Standout: Strong ability to translate data into client-ready insights and budget stewardship.
Job Description
Responsibilities
- Lead "hands-on-keyboard" activation across all major digital channels, including Paid Social (Meta, LinkedIn, TikTok, et al.), Programmatic (Display, Video, CTV/OTT, Audio, et al.), and Paid Search (Google, Bing).
- Maintain deep technical proficiency in Demand Side Platforms (DSPs), social ad managers, and emerging retail media networks (e.g., Amazon, Walmart Connect).
- Lead the RFP process by identifying, organizing, and negotiating cost-effective and scalable agreements with media vendors to ensure optimal placement and value for clients.
- Collaborate with internal stakeholders to develop learning agendas and test plans (A/B testing) that drive innovation across all paid channels.
- Interpret platform campaign results into actionable insights, communicating pacing against goals and overall effectiveness to planners and/or clients through high-quality presentations and dashboards.
- Actively manage and optimize campaigns daily: adjusting bids, audiences, and creative headlines to maximize performance and hit strict KPI/ROI objectives.
- Oversee campaign reconciliation, billing, and post-buy analysis to ensure impeccable accuracy and budget adherence.
- Stay at the forefront of the industry by integrating emerging trends into daily workflows.
- Acts as steward of client budgets, with impeccable professional standards
Requirements
- 4-6 years of media planning and/or buying experience across multiple sectors and within all paid media formats
- Experience/expertise in buying platforms like Meta, Google, LinkedIn, and Campaign Manager 360
- Experience/expertise of web analytics and marketing tech tools, including Google Analytics 4
- Experience with SBMS, Strata, Advantage Media and/or similar agency buying tools
- Proficiency in all Microsoft Office programs
- Strong mathematical and research skills, with the ability to analyze metrics like CPM, CTR, CPC, CPA, and ROAS to drive data-informed decisions
Preferred
- Digital platform certifications a plus
- Impeccable attention to detail regarding trafficking, tracking, and campaign quality control
The Adcom Group, Inc.
The Adcom Group transforms brands through data-driven campaigns that deliver measurable growth. Our 140+ strategists, creatives, and analysts develop comprehensive marketing programs that span digital advertising, merchandising, content creation, performance optimization, and more, to transform marketing spend into profitable returns.What sets us apart is our integrated approach that connects every touchpoint in your customer journey. We combine creative storytelling with rigorous analytics, ensuring campaigns work seamlessly across channels to drive both engagement and bottom-line impact. Whether launching new products, expanding market share, or maximizing the value of existing customers, we create cohesive marketing solutions tailored to your specific growth goals.Founded in 1989 in Cleveland's vibrant Flats district, we've maintained our entrepreneurial spirit while scaling our expertise. From our roots as a creative startup to becoming a full-service growth partner, we've consistently invested in emerging talent and cutting-edge technology to stay ahead of industry shifts.Ready to accelerate your growth? Let's build something remarkable together.
Salaries
Media Buyer median pay in the United States
$70K/yrMost earn $63K to $78K. Based on 28 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
46 (33% of company)
Traffic Signals
Monthly Visitors
2.5K
Traffic Source Mix
Search
26.6%
Direct
50%
Referral
6%
Social
16%
Paid
1.3%
Headcount Trend
Current headcount: ~137
Links
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