Digital Media Buyer at The Adcom Group, Inc. | Cleveland, OH

The Adcom Group, Inc.

Digital Media Buyer

Cleveland, OH (Hybrid)

Salary Not AvailableMid Level4+ years expOther

Posted 4 months ago

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Job Summary

Drive hands-on activation and optimization of paid media campaigns across DSPs, social, and search to meet strict KPI/ROI.

Own hands-on activation across major digital channels and daily optimization.
Must-have: 4–6 years of multi-channel media planning/buying and proficiency with Meta, Google, LinkedIn, and Campaign Manager 360.
Standout: Strong ability to translate data into client-ready insights and budget stewardship.

Job Description

Responsibilities

Lead "hands-on-keyboard" activation across all major digital channels, including Paid Social (Meta, LinkedIn, TikTok, et al.), Programmatic (Display, Video, CTV/OTT, Audio, et al.), and Paid Search (Google, Bing).
Maintain deep technical proficiency in Demand Side Platforms (DSPs), social ad managers, and emerging retail media networks (e.g., Amazon, Walmart Connect).
Lead the RFP process by identifying, organizing, and negotiating cost-effective and scalable agreements with media vendors to ensure optimal placement and value for clients.
Collaborate with internal stakeholders to develop learning agendas and test plans (A/B testing) that drive innovation across all paid channels.
Interpret platform campaign results into actionable insights, communicating pacing against goals and overall effectiveness to planners and/or clients through high-quality presentations and dashboards.
Actively manage and optimize campaigns daily: adjusting bids, audiences, and creative headlines to maximize performance and hit strict KPI/ROI objectives.
Oversee campaign reconciliation, billing, and post-buy analysis to ensure impeccable accuracy and budget adherence.
Stay at the forefront of the industry by integrating emerging trends into daily workflows.
Acts as steward of client budgets, with impeccable professional standards

Requirements

4-6 years of media planning and/or buying experience across multiple sectors and within all paid media formats
Experience/expertise in buying platforms like Meta, Google, LinkedIn, and Campaign Manager 360
Experience/expertise of web analytics and marketing tech tools, including Google Analytics 4
Experience with SBMS, Strata, Advantage Media and/or similar agency buying tools
Proficiency in all Microsoft Office programs
Strong mathematical and research skills, with the ability to analyze metrics like CPM, CTR, CPC, CPA, and ROAS to drive data-informed decisions

Preferred

Digital platform certifications a plus
Impeccable attention to detail regarding trafficking, tracking, and campaign quality control

The Adcom Group, Inc.

The Adcom Group transforms brands through data-driven campaigns that deliver measurable growth. Our 140+ strategists, creatives, and analysts develop comprehensive marketing programs that span digital advertising, merchandising, content creation, performance optimization, and more, to transform marketing spend into profitable returns.What sets us apart is our integrated approach that connects every touchpoint in your customer journey. We combine creative storytelling with rigorous analytics, ensuring campaigns work seamlessly across channels to drive both engagement and bottom-line impact. Whether launching new products, expanding market share, or maximizing the value of existing customers, we create cohesive marketing solutions tailored to your specific growth goals.Founded in 1989 in Cleveland's vibrant Flats district, we've maintained our entrepreneurial spirit while scaling our expertise. From our roots as a creative startup to becoming a full-service growth partner, we've consistently invested in emerging talent and cutting-edge technology to stay ahead of industry shifts.Ready to accelerate your growth? Let's build something remarkable together.

Founded in 1989

Cleveland, Ohio, USA

138 employees (74 in marketing)

engageadcom.com