Associate Director, Paid Media
Mixtape Digital
USA (Remote)
$85K/yr - $110K/yrAgencyFull-timeSenior level4+ years exp.
4 weeks ago
Digital Media Associate
Evanston, IL (Hybrid)
$47K/yr – $50K/yrFull time
Posted 2 months ago
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Job Description
L2T, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and a strong expertise in Google, Facebook, and Amazon advertising. For more information https://l2tmedia.com/
L2T has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance. Employees work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.
We are currently looking to fill a Digital Media Associate position at L2TMedia!
Job Summary
The Digital Media Associate is responsible for setting up, optimizing and reporting on digital advertising campaigns for assigned clients. The role is task oriented, assisting with ad hoc team requests as well as overarching account optimization objectives. The Digital Media Associate will report to the Senior Manager, Digital Media and will work closely with the Digital Media team to complete assigned tasks while gaining exposure and experience with Google Ads, Google Analytics and Microsoft Advertising.
Responsibilities
The base salary range for this full-time position is $47,000 – $50,000. Compensation is based on experience and the location of where the job is performed.
L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.
L2T has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance. Employees work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.
We are currently looking to fill a Digital Media Associate position at L2TMedia!
Job Summary
The Digital Media Associate is responsible for setting up, optimizing and reporting on digital advertising campaigns for assigned clients. The role is task oriented, assisting with ad hoc team requests as well as overarching account optimization objectives. The Digital Media Associate will report to the Senior Manager, Digital Media and will work closely with the Digital Media team to complete assigned tasks while gaining exposure and experience with Google Ads, Google Analytics and Microsoft Advertising.
Responsibilities
- Optimize KPIs for respective product line - offering solutions to KPI issues, reporting on KPI’s with understanding of perspective product.
- Learn the necessary skills to navigate within L2T’s internal operations platform and ticketing system.
- Support keyword and other performance optimizations.
- Manage monthly incentive updates.
- Manage display, video, and OTT creative per campaign requirements.
- Account audits as requested.
- Read and apply all SOPs for department and ensure processes are followed.
- Ability to pull and analyze reports from L2T's Performance Dashboard and other 3rd party partner applications.
- Optimize KPIs for respective product line - offering solutions to KPI issues, reporting on KPI’s with understanding of perspective product.
- Identify market trends and understanding of competitors (who they are, POD).
- Identify trends across product lines.
- Completes Google Ads, Google Analytics, and Microsoft Ads training.
- Ad hoc requests as needed.
- Bachelor’s degree, preferably in Digital Marketing, Advertising, or related field.
- Must be able to commute to Evanston, IL and maintain hybrid work schedule.
- Basic knowledge of Digital Marketing products such as Paid Search, Display, Video.
- Familiarity with Digital Media platforms (Google Ads, Google Docs, Microsoft Ads, Facebook, Instagram, and YouTube.
- Proficient with Microsoft Office Suite (Excel, Outlook, Word, PowerPoint) and shared documents.
- Must have strong attention to detail as well as advanced problem solving and analytical skills.
- Exceptional communication skills to effectively message verbally and in writing, using a variety of communication methods.
- Ability to manage time and complete multiple tasks to meet deadlines.
- Certification: Google Ads Network, Google Analytics, Paid Search, Display, Video, and Mobile.
- Experience using project management or ticketing systems, Jira preferred.
The base salary range for this full-time position is $47,000 – $50,000. Compensation is based on experience and the location of where the job is performed.
L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.
L2T
L2TMedia provides paid search, SEO, retargeting campaigns, video advertising, OTT advertising, social media and online reputation management. With this robust suite of digital products, L2TMedia has become one of the premier service providers of digital marketing solutions in the automotive industry. For more information, visit l2tmedia.com or contact marketing@l2tmedia.com.
