Lead end-to-end social video content for a Latino/a audience, blending cultural trends and political framing with on-camera energy, while testing formats and optimizing for retention across TikTok, Instagram, and YouTube.

• Full-cycle content creator: Experience creating content from start to finish, including research, scripting, editing, and publishing, particularly for Gen Z and Millennial audiences.
• Create concepts, write, edit and proofread copies for campaigns and content across digital platforms.
• Actively follows and engages with Latino pop culture, internet memes, TikTok trends, and political discourse. Has a wide range of interest in cultural topics, e.g. music, movies, gaming, sports, beauty. As well as being very informed on political issues.

• Understands narrative POVs how to use tone, humor, and visual storytelling to make a political or cultural point in all their video posts.
• Comfortable creating “amplifier” voices that sound organic, not corporate or advocacy-heavy.
• Obsessed with testing new formats (carousel, short clips, skits, reaction cuts, subtitled news bites, etc.).

• Experience being on-camera as a host or personality, bringing energy and authenticity to the content.
• Data-informed content strategist. Analyzes watch time, retention, and engagement and changing strategy weekly.

Note: Some details above reflect the candidate-facing summary and are compressed for quick scanning.