Digital Media Analyst at Hawthorne Advertising | USA | $70K/yr – $75K/yr

Hawthorne Advertising

Digital Media Analyst

USA (Hybrid)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital media analytics and optimization for performance campaigns at Hawthorne Advertising.

Own analyses that translate data into actionable optimizations.
Must-have: 3+ years in digital media analytics with measurement expertise.
Standout: Ability to present complex data clearly to diverse stakeholders.

Job Description

Responsibilities

Analyze performance across digital media campaigns to uncover trends, opportunities, and drivers of success
Evaluate KPIs tied to client business goals (e.g., CPA, ROAS, reach, frequency, engagement)
Transform data into clear, actionable insights that inform optimizations and strategic direction
Identify patterns across audiences, creative, inventory, and platforms to drive performance improvements
Proactively diagnose performance challenges and identify root causes
Operate effectively in ambiguous situations, using structured thinking to develop solutions and recommendations
Take ownership of analyses and demonstrate accountability in driving outcomes
Support and evolve test-and-learn initiatives, including audience, creative, and platform experimentation
Develop clear, concise reporting and presentations that translate complex data into compelling narratives
Communicate insights and recommendations with confidence to a range of stakeholders

Requirements

3+ years of experience in digital media analytics or in a performance marketing environment with a strong emphasis on data analysis, measurement, and insights
Strong understanding of digital media metrics, attribution, and measurement frameworks
Proven ability to think critically, solve problems, and operate independently in unclear or evolving situations
Demonstrated ability to translate data into actionable insights and business recommendations
Excellent written and verbal communication skills, with the ability to present complex ideas clearly to both technical and non-technical stakeholders
High level of initiative, accountability, and attention to detail
Experience working with large datasets
Ability to prioritize, manage multiple workstreams, and operate effectively in a fast-paced, performance-driven environment

Preferred

Experience working across multiple digital channels (e.g., programmatic, paid social, search, etc.)
Familiarity with testing methodologies, incrementality, or lift analyses
Exposure to cross-channel performance analysis and holistic media measurement
Performance marketing agency experience

Benefits

Finance Resource Planning
Lunch and Learns - Including 401k planning and more!
Paid Legal Services with Rocket Lawyer - Elder Care and Family Support Resources
Flexible Vacation Policy
Bereavement Benefits
Growth and Development Program
Mentorship Program
Remote or Hybrid Working Options
Family, Spouse and Single Health, Dental, Vision Insurance options - Includes Telehealth Services
Health Savings Account - Family, Spouse, Single

Hawthorne Advertising

*We are Hawthorne. We are a full-service agency with 30+ years of proven success launching and growing brands. Our creative production, strategic media buying and detailed attribution and analytics solutions work in concert to deliver responsive brand campaigns with provable ROI.

Founded in 1986

Los Angeles, California, USA

139 employees (29 in marketing)

www.hawthorneadvertising.com