Digital Marketing/Communications Senior Specialist: Paid Media Activation — Programmatic, Paid Social & Paid Search

Responsibilities

• Campaign Build & Activation
• Builds and launches programmatic display and video campaigns in DV360 and partner demand-side platforms, configuring line items, inventory targeting, frequency caps, and pacing.
• Builds and launches paid social campaigns across platforms including Meta, LinkedIn, and YouTube, configuring objectives, placements, audiences, and delivery settings.
• Builds and launches paid search campaigns including keyword structure, match types, ad copy variants, extensions, negative keyword lists, and bid strategy selection.
• Configures audience targeting across retargeting, lookalike, intent-based, and first-party segments activated from the enterprise customer data platform.
• Leads day-to-day management of campaign activation across all three disciplines, sequencing build work against launch calendars and creative delivery dates.
• Coordinates with the Trafficker and respective teams on creative specifications, tag delivery, and landing page readiness ahead of go-live.

Requirements

• Bachelor 0s degree in related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and 1 year of experience; or 8 years' experience in a related field.
• Hands-on campaign build and activation experience across programmatic, paid social, and paid search - not planning or oversight alone.
• Demonstrated experience managing campaigns in a demand-side platform such as DV360, including line-item configuration and in-flight optimization.
• Experience supporting multiple brands or product lines in a matrixed enterprise environment.
• Analytical thinking at a skilled level; interprets campaign data, identifies root causes of underperformance, and recommends specific corrective action.
• Attention to detail; catches configuration, tracking, and creative errors before campaigns reach market.
• Process discipline; applies and improves standards for taxonomy, QA, and documentation.
• Communication; explains campaign performance and trade-offs clearly to non-technical marketing partners.
• Focuses on execution; manages concurrent campaign builds against firm launch dates with minimal guidance.
• Proficiency with DV360 or comparable demand-side platforms, Google Ads or Search Ads 360, and self-serve social buying platforms including Meta and LinkedIn, and account-based marketing platforms such as DemandScience, Terminus, or 6sense.

Preferred

• B2B paid media experience preferred.

Benefits

• A competitive salary and top-notch bonus plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.