Hospice & Home Health Marketing Specialist
BAY HOSPICE CARE INC
USA (Remote)
$100K/yr - $110K/yrIn-houseFull-timeMid level
18 hrs ago
Digital Marketing & Web Manager
Aurora, IL (On-site)
$105K/yr – $135K/yrSenior Level5+ years expFull time
Posted 2 days ago
Job Summary
Own the TangentMaterials.com site and CMS migration, serving as product owner for the redesign, managing partner work, and aligning SEO, analytics, marketing automation, and Salesforce integration across teams.
- Own site migration and product roadmaps
- Coordinate SEO, analytics, email marketing, and CRM integrations
Job Description
Responsibilities
- Own the website and CMS migration
- Administer TangentMaterials.com and related properties day to day: content updates, product pages, landing pages, Where to Buy and dealer locator, lead forms and calculators
- Serve as Tangent's product owner for the website redesign and CMS migration from WordPress to Contentful: discovery input, content modeling, content migration, QA, acceptance and launch
- Direct the web partner's continuous improvement retainer and 24/7 support: prioritize the backlog, approve work, verify fixes and track hours against the agreements
- Maintain technical SEO and site performance through the migration, including redirects, structured data and Core Web Vitals
- Run email marketing and marketing automation on Salesforce Marketing Cloud
- Stand up Marketing Cloud Advanced and Intelligence: audiences, consent management, email templates and foundational campaigns
- Keep email marketing running without interruption during the migration: plan, build and send eblasts, drip and nurture campaigns, and product-launch emails in Mailchimp today and in Marketing Cloud as each journey moves; manage lists, segmentation, consent and deliverability throughout
- Migrate active Mailchimp journeys, templates and lists to Marketing Cloud, run them in parallel where needed, validate results and retire Mailchimp after acceptance
- Build nurture journeys and campaign-to-pipeline attribution; configure lead scoring and dealer assignment with Sales and IT
Requirements
- 5+ years of hands-on digital marketing experience with direct ownership of a company website and paid media accounts
- Hands-on experience administering a CMS, with at least one headless CMS implementation or migration (Contentful preferred; Kontent.ai, Storyblok, Sanity or similar acceptable); WordPress experience for the current site
- Experience building and sending email campaigns, drip and nurture programs in Salesforce Marketing Cloud, or a comparable enterprise platform (HubSpot, Pardot/Account Engagement, Marketo) with a demonstrated ability to learn Marketing Cloud quickly
- Working knowledge of Salesforce Sales Cloud: leads, contacts, campaigns, lead source, routing and reporting; able to partner with an admin and an implementation partner rather than needing to be one
- Proficiency with GA4, Google Tag Manager, Google Ads and Meta Ads Manager; experience keeping tracking intact through a site migration
- SEO fundamentals including technical SEO, content strategy and familiarity with AI-search (AIO) optimization
Tangent Technologies, LLC
Tangent Technologies specializes in providing expert technical program management, cyber security infrastructure analysis, cloud services, and user-support services. From analysis, implementation to ongoing operational support, Tangent Technologies’ resource capabilities enhance government projects involved in managing our nation’s mission critical operations and securing our nation against ongoing cyber threats. Our vast experience positions us to handle critical milestones, key deliverables, financial constraints and resource allocation with every contract. Core Competencies:-Technological Program Management (PMBOK Principles. Program Planning)-Cyber Security (Intelligence Integration. Security Compliance and Risk Analysis)-Cloud Services (Migration preparations. Cloud environment setup)-User-Support Services (Network Engineering. Network Services Support)Contract Vehicles:DHS Adapts NIH Mission Alignment BPAGSA IT Schedule 70 Including Cyber HAC SINSU.S. SEC ONE IT IDIQDHS ICE SOC and CSIRC Contract
Salaries
Posted range
$105K/yr – $135K/yr
Taken straight from the job posting.
The middle of this range ($120K) is 20% above the median base salary for Digital Marketing Manager roles in the United States ($100K).
Digital Marketing Manager median pay in the United States
Most pay falls between $88K and $115K. Based on 95 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3K
Traffic Source Mix
Search
33.3%
Direct
39.1%
Referral
10.2%
Social
6.2%
Paid
3.3%
Headcount Trend
Current headcount: ~20
News about Tangent Technologies, LLC
Links
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